The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
6 episodes summarized
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Episodes (420)
Google AI Max & AI Mode (Episode 518)
Jun 22, 2026
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This is the Best Way to Manage Keywords! (Episode 516)
Jun 15, 2026
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Responding To A Listener’s Google Ads Challenge (Episode 516)
Jun 8, 2026
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3 Big Announcements from Google This Year (Episode 515)
Jun 1, 2026
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Answering 5 Questions from Listeners (Episode 514)
May 25, 2026
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AI Audits, Free Audits, and Paid Audits (Episode 513)
May 18, 2026
Summary ready
Should You Exclude by Age & Income Demographics? (Episode 512)
May 11, 2026
Summary ready
The State of Google Ads in 2026 (Episode 511)
May 4, 2026
Summary ready
The Hidden Lies Of Google Ads Agencies (Episode 510)
Apr 27, 2026
Summary ready
How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)
Apr 20, 2026
Summary ready
10 Hidden Settings In Google Ads (Episode 508)
Apr 13, 2026
Summary ready
Stealing Clicks From Your Competitors (Episode 507)
Apr 6, 2026
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Tips for Shopping, Search, and Display Campaigns (Episode 506)
Mar 30, 2026
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How To Train Google Ads With Conversions (Episode 505)
Mar 23, 2026
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Your Paid Search Questions Answered (Episode 504)
Mar 16, 2026
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#1 Secret to Improving Broad Match Keywords (Episode 503)
Mar 9, 2026
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How Exact Match Keywords Actually Function (Episode 502)
Mar 2, 2026
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Demystifying Performance Max (Episode 501)
Feb 23, 2026
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6 REALLY GOOD Questions from Listeners (Episode 500)
Feb 16, 2026
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3 Reasons Your Google Ads is Wasting Money (Episode 499)
Feb 9, 2026
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Big Changes Coming to Shopping Campaigns in February (Episode 498)
Feb 2, 2026
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Q&A: Answering Questions from Listeners (Episode 497)
Jan 26, 2026
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PPC for Home Services is Dying (Episode 496)
Jan 19, 2026
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Ranking Bid Strategies From Worst to Best (Episode 495)
Jan 12, 2026
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PPC Basics - Simple Ad Strategy That Works (Episode 494)
Jan 5, 2026
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My 3 Favorite Google Ads POWER TOOLS (Episode 493)
Dec 22, 2025
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5 Things You Need to Know About a CLICK in Google Ads (Episode 492)
Dec 15, 2025
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Let's Audit an Account with 29.6% Optimization Score (Episode 491)
Dec 8, 2025
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How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
Dec 1, 2025
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Answering PPC Questions from Subscribers (Episode 489)
Nov 24, 2025
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PPC Basics - How to Pick The Best Keywords (Episode 488)
Nov 17, 2025
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PPC Basics - Building Your First Campaign (Episode 487)
Nov 10, 2025
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Should You Try Microsoft Ads? (Episode 486)
Nov 3, 2025
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PPC Basics: How to Get Phone Calls (Episode 485)
Oct 27, 2025
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Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
Oct 20, 2025
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PPC Basics: How to Improve Quality Score (Episode 483)
Oct 13, 2025
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PPC Basics: How To Manage a Search Campaign (Episode 482)
Oct 6, 2025
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A Warning to 10+ Year Old Accounts (Episode 481)
Sep 29, 2025
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Huge Q&A About Google Ads (Episode 480)
Sep 21, 2025
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How to Revive a Stale Campaign (Episode 479)
Sep 15, 2025
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How to Stop Spam and Bot Traffic & Leads (Episode 478)
Sep 1, 2025
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Answering Your Questions About Google Ads (Episode 477)
Aug 25, 2025
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The Right Way to Use Audiences (Episode 476)
Aug 18, 2025
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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
Aug 11, 2025
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Competitor Campaigns: When, Why, and How (Episode 474)
Aug 4, 2025
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How to Audit a Failing Google Ads Account (Episode 473)
Jul 28, 2025
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Answering Questions from Listeners! (Episode 472)
Jul 21, 2025
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Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
Jul 14, 2025
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Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Jul 7, 2025
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The Budget Bulls-Eye Principle (Episode 469)
Jun 30, 2025
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Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
Jun 23, 2025
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My Favorite Google Ads Script (Episode 467)
Jun 16, 2025
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9 Buttons You Should Never Click (Episode 466)
Jun 9, 2025
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New Changes Coming to Google This Year (Episode 465)
Jun 2, 2025
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Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
May 26, 2025
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Smart Bidding Fails Against Manual Bidding (Episode 463)
May 19, 2025
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Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
May 12, 2025
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4 Ways To Manage Bad Traffic (Episode 461)
May 5, 2025
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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
Apr 28, 2025
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Answering Questions about Google Ads (Episode 459)
Apr 21, 2025
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I’m Sick of Scammers in Google Ads (Episode 458)
Apr 14, 2025
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YouTube Campaigns Are Changing (Episode 457)
Apr 7, 2025
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2025 Keyword Research & Imposter Syndrome (Episode 456)
Mar 31, 2025
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Custom Labels in Google Ads Shopping (Episode 455)
Mar 24, 2025
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Google’s Goals Are NOT Your Goals (Episode 454)
Mar 17, 2025
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Report Finds 80% Do Not Use Negative Keywords (Episode 453)
Mar 10, 2025
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The Best Scripts to Use in Google Ads (Episode 452)
Mar 3, 2025
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Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Feb 24, 2025
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How Google Ads Keyword Matching Works (Episode 450)
Feb 17, 2025
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Why Businesses Don’t Grow from PPC (Episode 449)
Feb 10, 2025
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The Best Scripts to Use in Google Ads (Episode 452)
Feb 10, 2025
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Bidding, ROAS, & AI (Episode 448)
Feb 3, 2025
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How Successful are Ads on Google? (Episode 447)
Jan 27, 2025
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Search Terms in Performance Max (Episode 446)
Jan 20, 2025
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Improving The Quality of Leads (Episode 445)
Jan 13, 2025
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Let's Talk About Budgets in Google Ads (Episode 444)
Jan 6, 2025
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5 New Tricks to Try in 2025 (Episode 443)
Dec 30, 2024
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The Worst Account I’ve Ever Seen (Episode 442)
Dec 16, 2024
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Answering Your Questions (Episode 441)
Dec 9, 2024
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HVAC & A/C Lead Generation (Episode 440)
Nov 25, 2024
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These TRUTHS Will Never Change (Episode 439)
Nov 18, 2024
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Case Study: B2B & B2C (Episode 438)
Nov 11, 2024
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How to Rank #1 on Google (Episode 437)
Nov 4, 2024
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Q&A - Answering Questions from Listeners (Episode 436)
Oct 28, 2024
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Going from Good to GREAT (Episode 435)
Oct 21, 2024
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Simple Alternative to Manual Bidding (Episode 434)
Oct 14, 2024
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My Favorite Keyword Hack (Episode 433)
Oct 7, 2024
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Answering Questions from Listeners! (Episode 432)
Sep 30, 2024
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Joey Bidner’s YouTube Strategy for Success (Episode 431)
Sep 23, 2024
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9 Super Sneaky Settings That Waste Money (Episode 430)
Sep 16, 2024
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Enhanced CPC is Going Away! (Episode 429)
Sep 9, 2024
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The TRUTH About Max Conversions Bidding (Episode 428)
Sep 2, 2024
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10 Principles Everyone Should Know: Part Three (Episode 427)
Aug 26, 2024
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10 Principles Everyone Should Know: Part Two (Episode 426)
Aug 19, 2024
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10 Principles Everyone Should Know: Part One (Episode 425)
Aug 12, 2024
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Questions from Listeners (Episode 424)
Aug 5, 2024
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Deep Dive into Assets with Joey Bidner (Episode 423)
Jul 29, 2024
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Getting Started: Advanced Steps (Episode 422)
Jul 22, 2024
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Getting Started: Next Steps (Episode 421)
Jul 15, 2024
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Getting Started: Beginner Basics (Episode #420)
Jul 8, 2024
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The Best Tool No One Talks About (Episode #419)
Jul 1, 2024
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ChatGPT: Talking to Your Data (Episode 418)
Jun 24, 2024
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How to Audit Your Own Account (Episode 417)
Jun 16, 2024
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Discussing SEO and How it Affects PPC (Episode 416)
Jun 10, 2024
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Wasting Money on Search Partners? (Episode #415)
Jun 3, 2024
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Using the PANIC Button in Google Ads (Episode #414)
May 27, 2024
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Deep Dive into Call Ads (Episode #413)
May 20, 2024
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Breaking Free from the Algorithm (Episode #412)
May 13, 2024
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SKAG vs STAG (Episode #411)
May 6, 2024
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Google Shopping Tips & Tricks (Episode #410)
Apr 29, 2024
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8 Important Questions from Listeners (Episode #409)
Apr 22, 2024
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100% Impression Share (Episode #408)
Apr 15, 2024
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What Has Changed in 20 Years? (Episode #407)
Apr 8, 2024
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Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Apr 1, 2024
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Manual Bids are Dead (Episode #405)
Mar 25, 2024
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Answering Your Questions about Google Ads (Episode #404)
Mar 18, 2024
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Broad Match Keywords Are Cheaper (Episode #403)
Mar 11, 2024
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Why Your CPC is So High (Episode #402)
Mar 4, 2024
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5 Biggest Mistakes I See In Accounts (Episode #401)
Feb 26, 2024
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How to Rebuild Your Account (Episode #400)
Feb 19, 2024
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Account Management - Foundations of Google Ads #10 (Episode #399)
Feb 12, 2024
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Boundaries - Foundations of Google Ads #9 (Episode #398)
Feb 5, 2024
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Policy Issues in Google Ads (Episode #397)
Jan 29, 2024
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Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Jan 22, 2024
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Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Jan 15, 2024
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Bidding Strategy Comparison (Episode #394)
Jan 8, 2024
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HUGE Question & Answer Show (Episode #393)
Jan 1, 2024
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Amazing New Ideas + Joey Bidner (Episode #392)
Dec 25, 2023
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What I Learned in 2023 (Episode #391)
Dec 18, 2023
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Risk Management - The Principles of Google Ads #6 (Episode #390)
Dec 11, 2023
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Quality Score - The Principles of Google Ads #5 (Episode #389)
Dec 4, 2023
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Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Nov 27, 2023
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Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Nov 20, 2023
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Phases of Success - The Principles of Google Ads #2 (Episode #386)
Nov 13, 2023
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Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
Nov 6, 2023
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My 5 Most Controversial Opinions (Episode #384)
Oct 30, 2023
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Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Oct 23, 2023
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Below First Page Bid? (Episode #382)
Oct 16, 2023
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Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Oct 9, 2023
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Answering 6 Questions from Listeners (Episode #380)
Oct 2, 2023
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The Cheapest Traffic on Google! (Episode #379)
Sep 25, 2023
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How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
Sep 18, 2023
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When to Use Exact Match Keywords (Episode #377)
Sep 11, 2023
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9 Very Important Questions from Listeners (Episode #376)
Sep 4, 2023
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What Does a Bad Search Term Look Like? (Episode #375)
Aug 28, 2023
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CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Aug 21, 2023
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Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Aug 14, 2023
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Answering Questions from Listeners! (Episode #372)
Aug 7, 2023
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10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Jul 31, 2023
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Difference Between Automated & Manual Bidding (Episode #370)
Jul 24, 2023
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All About Budgets in Google Ads (Episode #369)
Jul 17, 2023
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Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
Jul 10, 2023
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How Many Keywords Should You Have? (Episode #367)
Jul 3, 2023
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BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Jun 29, 2023
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Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Jun 26, 2023
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Why Are You Getting Traffic But No Sales? (Episode #364)
Jun 19, 2023
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Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
Jun 12, 2023
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The 4 Phases of Google Ads Success (Episode #362)
Jun 5, 2023
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How to Manage Risk in Google Ads (Episode #361)
May 29, 2023
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*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
May 22, 2023
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359: How To Measure Click Types in Google Ads
May 8, 2023
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358: Answers to Your Google Ads Questions
Apr 24, 2023
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357: Let’s Talk Max Conversion Bidding in Google Ads
Apr 17, 2023
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356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
Apr 10, 2023
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355: There’s Always a Solution with Google Ads
Apr 3, 2023
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354: What Are Close Variant Keywords?
Mar 27, 2023
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353: Bidding Strategies in 2023
Mar 13, 2023
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352: Interesting New Features in Google Ads
Mar 6, 2023
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351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
Feb 27, 2023
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350: The Right Way to Think About Responsive Search Ads
Feb 20, 2023
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349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
Feb 13, 2023
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348: How to Launch a Brand-New Google Ads Account for Long-Term Success
Feb 6, 2023
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347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
Jan 30, 2023
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346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
Jan 23, 2023
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345: Image Asset Deep Dive
Jan 16, 2023
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344: What's Going On?
Jan 9, 2023
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343: How to Lower Your Cost per Conversion - Part 2: Conversions
Dec 26, 2022
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342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
Dec 19, 2022
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341: Fundamental Truths About Google Ads That Will Never Change
Dec 12, 2022
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340: How to Create a Professional Google Ads Report
Dec 8, 2022
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339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
Dec 5, 2022
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338: Decisions You Have to Make in Google Ads Part 2
Nov 28, 2022
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337: Decisions You Have to Make in Google Ads Part 1
Nov 21, 2022
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336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
Nov 14, 2022
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335: Advanced Discussion on Dynamic Search Ads
Nov 7, 2022
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334: The Best Google Ads Q&A Episode We’ve Ever Done
Oct 31, 2022
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333: Dynamic Search Ads Introduction
Oct 24, 2022
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332: Pros and Cons of the Search Campaigns that We Run in Google Ads
Oct 17, 2022
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331: Secret Settings in Google Ads
Oct 10, 2022
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330: The Focus Style Management in Google Ads
Oct 3, 2022
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329: Ad Extensions Are Becoming Assets in Google Ads
Sep 26, 2022
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328: 5 Questions to Ask Yourself About Google Ads Every Month
Sep 19, 2022
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327: Frequency Capping in Google Ads
Sep 12, 2022
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326: Advanced Tips for Performance Max Campaigns on Google Ads
Sep 5, 2022
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325: Introduction To Performance Max Campaigns
Aug 29, 2022
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324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
Aug 22, 2022
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323: The New Google Tag Looks Amazing!
Aug 15, 2022
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322: Recent Google Ads Surprises
Aug 8, 2022
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321: How to Get to the Top of Google Ads
Aug 1, 2022
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320: 3 Ways to Improve Quality Score
Jul 25, 2022
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319: The 3 Rules of Google Ads Management
Jul 18, 2022
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318: Interesting Experiments to Run in Google Ads Right Now
Jul 11, 2022
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317: What’s the Best Bidding Strategy in Google Ads?
Jul 4, 2022
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316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
Jun 26, 2022
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315: The Second-Best Google Ads Q&A We’ve Ever Done!
Jun 20, 2022
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314: Week 1 Checklist for New Google Ads Campaigns
Jun 13, 2022
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313: How to Improve Your Clickthrough Rate in Google Ads
Jun 6, 2022
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312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
May 30, 2022
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311: Click Share Column Deep Dive
May 23, 2022
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310: The Secrets to Getting More Leads from Google Ads
May 16, 2022
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309: How Small Businesses Should Think About Advertising on Google Ads
May 9, 2022
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308: The Best Google Ads Q&A We’ve Ever Done
May 2, 2022
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307: Exciting Updates to Conversion Tracking in Google Ads
Apr 25, 2022
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306: Call Extensions Deep Dive
Apr 18, 2022
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305: Performance Max Campaigns in Google Ads
Apr 11, 2022
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304: How to Eliminate Google Ads Stress
Mar 28, 2022
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303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
Mar 21, 2022
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302: Amazing Google Ads Q&A Episode
Mar 14, 2022
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301: Beginner's Guide to Google Ads
Mar 7, 2022
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300: The State of Google Ads (What's Changed and What's the Same)
Feb 28, 2022
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299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
Feb 21, 2022
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298: How to Build a YouTube Campaign in Google Ads
Feb 14, 2022
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297: 5 Data Columns in Google Ads You Must Understand!
Feb 7, 2022
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296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!
Jan 31, 2022
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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
Jan 24, 2022
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294: Responsive Search Ads Deep Dive - Part 3
Jan 17, 2022
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293: Responsive Search Ads Deep Dive - Part 2
Jan 10, 2022
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292: Responsive Search Ads Deep Dive - Part 1
Jan 3, 2022
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291: What Worked Awesome in Google Ads This Year
Dec 27, 2021
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290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
Dec 20, 2021
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289: How to Trust Your Instincts with Google Ads
Dec 13, 2021
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288: What is Going on with Phrase Match Keywords?
Dec 6, 2021
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287: B2B Campaigns in a B2C World
Nov 29, 2021
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286: Google Ads Q&A With Some Awesome Questions
Nov 22, 2021
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285: The Places Where Your PPC Campaign Could Be Leaking
Nov 15, 2021
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284: Longtail Keywords Are Dead
Nov 8, 2021
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283: Simple and Essential Questions for Improving Your Google Ads Results
Nov 1, 2021
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282: Google Ads Q&A
Oct 25, 2021
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281: The Two Things That Happen When You Launch a New Google Ads Campaign
Oct 18, 2021
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280: How to Minimize Bad Traffic on Search Campaigns
Oct 11, 2021
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279: How We Keep Conversion Tracking Simple and Easy
Oct 4, 2021
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278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
Sep 27, 2021
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277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!
Sep 20, 2021
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276: The Right Way to Run Brand Campaigns in Google Ads
Sep 13, 2021
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275: The 5 Most Common Questions We Get from Existing Clients
Aug 23, 2021
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274: The 5 Most Common Questions We Get From New Clients
Aug 16, 2021
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273: How To Handle The Google Ads Algorithm Black Box
Aug 9, 2021
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272: Did You Know About These Advanced Data and Settings Options in Google Ads?
Aug 2, 2021
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271: What Facebook Advertisers Need To Know About Google Ads
Jul 26, 2021
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270: The Impact of Image Extensions
Jul 12, 2021
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269: Advanced Google Ads Tips For HVAC Companies
Jul 5, 2021
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268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
Jun 28, 2021
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267: My PPC Ads Stopped Working. Now What?
Jun 21, 2021
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266: Google Ads Q&A
Jun 14, 2021
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265: What Does a Google Ads Expert Do?
Jun 7, 2021
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264: Cannibalization Inside A Google Ads Account
May 31, 2021
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263: Redefining SKAGS
May 24, 2021
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262: The Most Common Questions We Get From New Google Ads Advertisers
May 17, 2021
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261: Important Information About Keyword Match Types That You Don’t Want To Miss
May 9, 2021
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260: The 5 Rules of Keyword Quality
May 3, 2021
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259: Interesting Results From Two Google Ads Smart Campaigns
Apr 26, 2021
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258: Smart Campaigns - Advantages & Disadvantages
Apr 19, 2021
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257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
Apr 12, 2021
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256: Chris's Favorite PPC Hacks
Apr 5, 2021
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255: Google Ads Q&A With Some Great Questions!
Mar 29, 2021
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254: Comparing Google Shopping Ads To Google Search Ads
Mar 22, 2021
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253: 3 Rules To Make Manual Bidding Easier
Mar 8, 2021
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252: Is ROAS The Gold Standard of Google Ads?
Mar 1, 2021
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251: Questions And Answers About Google Ads
Feb 15, 2021
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250: The Best, Worst, and Secret Columns in Google Ads
Feb 7, 2021
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249: The 8 Types Of Keywords In Google Ads
Feb 1, 2021
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248: 5 Assumptions About Ad Rank That Are No Longer Correct
Jan 25, 2021
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247: Google Ads Strategies For Beginners
Jan 18, 2021
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246: Advanced Ways to Get More Traffic with Google Ads
Jan 11, 2021
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245: The Correct Perspective For Google Ads Success
Jan 4, 2021
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244: The Last Q&A Of The Year!
Dec 21, 2020
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243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
Dec 14, 2020
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242: The Lazy Man Build Strategy For Display Campaigns
Dec 7, 2020
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241: How To Grow Brand Awareness With The Google Ads Display Network
Nov 29, 2020
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240: Amazing Google Ads Q&A Episode!
Nov 23, 2020
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239: How We Think About & Test Automated Bidding Strategies
Nov 16, 2020
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238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
Nov 9, 2020
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237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
Nov 2, 2020
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236: Huge Google Ads Q&A With Some Awesome Questions!
Oct 26, 2020
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235: The Perfect Landing Page Checklist
Oct 19, 2020
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234: Improve Your Performance And Efficiency With Google Ads Editor
Oct 12, 2020
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233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
Oct 5, 2020
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232: Giant Google Ads Q&A Part 2
Sep 28, 2020
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231: Giant Google Ads Q&A Part 1
Sep 21, 2020
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230: How To Use Search Terms Like A Pro
Sep 14, 2020
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229: The Search Terms Report Is Changing
Sep 5, 2020
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228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
Aug 31, 2020
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227: Solutions For Low Search Volume & No Search Volume
Aug 23, 2020
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226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
Aug 17, 2020
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225: Competitive Metrics Columns
Aug 10, 2020
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224: How To Grow The Lazy Man Build After Launching
Aug 3, 2020
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223: The Lazy Man Build
Jul 27, 2020
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222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
Jul 19, 2020
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221: What Google Ads Management Looks Like On Long-Term Successful Accounts
Jul 13, 2020
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220: Easy Google Ads Keywords Strategy That Leads To Success
Jul 6, 2020
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219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
Jun 28, 2020
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218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
Jun 22, 2020
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217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
Jun 13, 2020
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216: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 3
Jun 8, 2020
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215: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 2
May 30, 2020
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214: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 1
May 25, 2020
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213: Looking At A Google Ads Campaign With Medium Funnel Keywords
May 16, 2020
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212: How To Study Your Competition In Google Ads
May 11, 2020
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211: When To Give Up On Keywords + How To Start Over + Locations In The Ad Copy
May 7, 2020
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210: What Metrics To Look At When Testing Ad Copy In Google Ads
May 3, 2020
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209: Exact Match Variants + Remarketing On Search + Language Settings
Apr 30, 2020
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208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance
Apr 27, 2020
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207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better
Apr 23, 2020
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206: The Hidden Metrics of Google Ads
Apr 20, 2020
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205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic
Apr 16, 2020
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204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries?
Apr 13, 2020
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203: Using Google Ads Editor To Scale Account Build
Apr 9, 2020
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202: The Perfect Google Ads Account Checklist Part 4
Apr 6, 2020
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201: Small Daily Budget With Large Cost Per Click
Apr 2, 2020
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200: The Perfect Google Ads Account Checklist Part 3
Mar 30, 2020
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199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure
Mar 26, 2020
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198: The Perfect Google Ads Account Checklist Part 2
Mar 23, 2020
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197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords
Mar 19, 2020
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196: The Perfect Google Ads Account Checklist Part 1
Mar 16, 2020
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195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments
Mar 12, 2020
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194: Are You Overmanaging Your Google Ads Search Campaign?
Mar 9, 2020
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193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns
Mar 5, 2020
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192: Why Did Your Google Ads Campaign Results Change?
Mar 2, 2020
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191: The Current State Of Keyword Match Types In Google Ads
Feb 24, 2020
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190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?
Feb 17, 2020
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189: The Best Google Ads Q&A Show We've Ever Done!
Feb 10, 2020
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188: Need More Keywords? Try Dynamic Search Ads.
Feb 3, 2020
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187: Reasons Why You’re Not Spending The Full Budget and How To Fix It
Jan 27, 2020
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186: Don't Make These Common Google Ads Mistakes That We See During Audits
Jan 19, 2020
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185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords
Jan 13, 2020
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184: New Year, New Awesome Google Ads Q&A!
Jan 5, 2020
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183: PPC Agency Clients and How to Best Serve Them
Dec 30, 2019
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182: How To Manage a Large Number of PPC Clients
Dec 23, 2019
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181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency
Dec 16, 2019
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180: How To Use Systems To Grow Your PPC Agency Without Going Crazy
Dec 9, 2019
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179: Huge Google Ads Q&A Part 2
Dec 2, 2019
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178: Huge Google Ads Q&A Part 1
Nov 25, 2019
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177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.
Nov 17, 2019
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176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up
Nov 10, 2019
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175: How Ad Rank Works In Google Ads
Nov 4, 2019
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174: Ad Variations Tool and Other Google Ads Insights
Oct 28, 2019
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173: Must Listen Large Google Ads Q&A
Oct 21, 2019
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172: How to Manage Google Ads Campaigns WITHOUT Average Position
Oct 14, 2019
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171: How To Get Good Results In The First Month On Google Ads
Oct 7, 2019
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170: 5 Step Plan To Fix A Drop In Google Ads Conversions
Sep 29, 2019
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169: How To Convey Value To PPC Clients When They Say It's Not Working
Sep 23, 2019
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168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors
Sep 15, 2019
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167: The Sales Funnel Strategy Approach To Google Ads
Sep 9, 2019
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166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)
Sep 2, 2019
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165: Is My Display Campaign Working?
Aug 24, 2019
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164: How To Target Placements in the Google Ads Display Network
Aug 19, 2019
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163: How We Use Keyword Targeting On Google Ads Display Campaigns
Aug 11, 2019
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162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network
Aug 5, 2019
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161: How to Target Topics on The Google Ads Display Network
Jul 29, 2019
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160: Fresh Ideas for an Old Google Ads Account
Jul 22, 2019
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159: Big PPC Questions & Answers Show
Jul 15, 2019
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158: Google Ads Mindset Mistakes (Trap Door Series)
Jul 8, 2019
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157: Overthinking Your Google Ads Strategy (Trap Door Series)
Jul 1, 2019
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156: Google Ads Bidding Mistakes (Trap Door Series)
Jun 24, 2019
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155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys
Jun 10, 2019
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154: Keyword Mistakes In Google Ads (Trap Door Series)
Jun 3, 2019
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153: Custom Audiences - Advanced Google Ads Display Tips
May 27, 2019
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152: Time Saving Tips For Google Ads
May 20, 2019
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151: Epic Google Ads Questions And Answers Show
May 13, 2019
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150: When We Don't Follow Our Own Advice In Google Ads
May 6, 2019
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BONUS EPISODE - Free PSP Insider Episode: How To Transition To Being A Full Time Google Ads Freelancer
May 2, 2019
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149: The Top 10 Most Common Google Ads Mistakes
Apr 29, 2019
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148: Google Ad Grants - Expert Advice
Apr 22, 2019
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147: Time For Spring Cleaning On Your Google Ads Account
Apr 16, 2019
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146: Super Big Google Ads Questions And Answers Episode!!!
Apr 8, 2019
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145: New Google Ads Keyword Planner Updates And Why They're Awesome!
Mar 31, 2019
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144: Huge Google Ads Questions And Answers Show!
Mar 25, 2019
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143: Nursing Home Google Ads Build Part 6 - YouTube Ads
Mar 17, 2019
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142: Nursing Home Google Ads Build Part 5 - Remarketing
Mar 11, 2019
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141: Nursing Home Google Ads Build Part 4 - Creating Ads
Mar 4, 2019
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140: Nursing Home Google Ads Build Part 3 - Ad Groups and Keywords
Feb 25, 2019
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139: Nursing Home Google Ads Build Part 2 - Campaign Formation and Campaign Settings
Feb 17, 2019
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138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options
Feb 11, 2019
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137: The Best Ways To Track Phone Calls in Google Ads!
Feb 3, 2019
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136: Live Junk Removal Google Ads PPC Audit!!!
Jan 28, 2019
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135: The TRUTH About Single Keyword Ad Groups (SKAGS)
Jan 21, 2019
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134: Experiment campaigns in the new Google Ads interface are awesome!
Jan 14, 2019
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133: Remarketing Tips And Results
Jan 6, 2019
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132: Deep YouTube Advertising Insights
Dec 28, 2018
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131: The Importance Of Search Terms And Manual Bids
Dec 17, 2018
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130: Use Google Ads filters to find amazing metrics and hidden data
Dec 10, 2018
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129: What to do when a good Google Ads campaign goes bad?
Dec 2, 2018
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128: Talking Google Ads Scripts With Fred Vallaeys, CEO at Optmyzr
Nov 18, 2018
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127: How to manage a large number of Google Ads accounts
Nov 12, 2018
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126: How to get in front of a high income audience on Google Ads
Nov 5, 2018
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125: How To Grow Your Brand Awareness For $100 A Month On Google Ads
Oct 28, 2018
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124: How to optimize an already optimized Google Ads PPC campaign
Oct 22, 2018
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123: How to transition your amateur Google Ads account to a professional level
Oct 15, 2018
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122: Google Ads For Urgent Care Clinics
Oct 7, 2018
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121: Benefits of Linking Google Ads and Analytics
Sep 29, 2018
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120: How We Use The AdWords Editor
Sep 23, 2018
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119: Time To Revisit Automatic Bidding Strategies In Google Ads
Sep 15, 2018
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118: Are You Doing Google Ads Correctly?
Sep 8, 2018
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117: Dominate Call Only Ads
Sep 3, 2018
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116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
Aug 25, 2018
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115: 4 Super Advanced Google Ads Tips
Aug 19, 2018
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114: Google Ads For Home And Auto Insurance Agents
Aug 14, 2018
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113: Important Google Ads Updates
Aug 5, 2018
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112: How We Manage Manual Keyword Bids In Google Ads
Jul 29, 2018
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111: Advanced Talk On AdWords Bidding Options
Jul 9, 2018
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110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)
Jul 1, 2018
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109: AdWords For Restaurants
Jun 25, 2018
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108: Easiest Website And Landing Page Optimization (not clickbait)
Jun 18, 2018
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107: How To Sell AdWords Management
Jun 11, 2018
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106: The Most Common Google AdWords Questions (ANSWERED)
Jun 3, 2018
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105: Real Talk About AdWords Quality Score
May 28, 2018
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104: How To Make AdWords Profitable (profit calculator)
May 19, 2018
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103: Don't Confuse Your Ad Copy With Keywords
May 11, 2018
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102: How To Build A Successful Display Campaign in AdWords
Apr 30, 2018
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101: How To Find The Best AdWords Management Company
Apr 21, 2018
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