Service Drive Revolution with Chris Collins
Service Drive Revolution with Chris Collins

You Don't Need Advisor Training | SDR #377

September 21, 2026

AI Summary

5 min read

A service advisor in a typical dealership spends the day freelancing—“whatever gets you from 7 a.m. to 6 p.m. with the least amount of heat,” as one coach put it. If you ask six advisors to write down their process, you get six different answers. The customer experience is inconsistent, profitability is inconsistent, and the manager has no clear game board to know where to apply leverage. The natural instinct of a general manager or dealer who sees this chaos is to call for advisor training. Chris Collins, host of Service Drive Revolution, argues that this instinct is exactly wrong. Training advisors in a broken system does not fix the problem—it makes it worse.

Why Advisor Training Fails in a Broken System

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What you'll learn

  • 1 (33:45) **Why You Don't Need Service Advisor Training** - The hosts introduce the core paradox of the episode: asking for advisor training is a sign of a deeper problem.
  • 2 (35:12) **The Real Reasons Advisors Aren't Selling** - A breakdown of the true causes behind "declined" work and low sales.
  • 3 (41:16) **The Analogy of Paying Advisors on Warranty** - An example of a common, wrong-headed policy that reveals the real problem.
  • 4 (43:16) **Why Training Alone Makes Things Worse** - Hogie explains the negative feedback loop created by training without process.
  • 5 (45:34) **The Priority Problem: Profitability vs. Training** - Chris recounts a strategy session that highlights a common leadership failure.
  • 6 (48:58) **The "Freelancing" Exercise** - Hogie describes a diagnostic exercise that reveals the chaos of a service drive.
  • 7 (51:53) **The "Magic" of Basic Process** - Chris reflects on his early career and the real source of results.

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Guests on this episode

Show Notes

In this episode of Service Drive Revolution, Chris "Bulldog" Collins, Hogi and Adam explain why training advisors before fixing the operating system can make a service drive worse. If advisors sell more work but the shop cannot complete it, repair orders stall, promise times slip, customers become frustrated and advisors quickly stop presenting additional work.

Why won't service advisor training fix an underperforming dealership service department? Because weak sales, poor communication, low CSI and declining profitability are often symptoms of broken processes, insufficient shop capacity and inconsistent workflow—not a lack of sales technique.

The team breaks down what dealership owners, general managers, fixed operations directors and service managers should examine first: appointment spacing, advisor-to-technician ratios, shop loading, declined work, customer communication, technician efficiency, compensation, financial visibility and one standardized process from appointment through vehicle delivery.

🔥 KEY TAKEAWAYS • Diagnose the system before blaming or retraining the service advisors. • Many "declined" services were never clearly presented, were not understood or were offered after the customer arrived to collect the vehicle. • Additional sales create bigger problems when technician capacity and workflow cannot absorb the work. • Six advisors should not be operating six different service processes. • A successful advisor cannot overcome a broken appointment, dispatch or communication system. • Service department performance should be measured by customer trust and a healthy, profitable net—not gross sales alone. • Service managers need access to financial statements and net-to-gross performance to manage the business effectively. • Standardized processes protect customers and employees from daily chaos and inconsistent expectations.

FAQ Q: Does service advisor training increase hours per repair order? A: It can improve sales technique and hours per RO, but that gain may not improve net profit or customer experience if the shop lacks capacity, workflow discipline or a consistent operating process.

Q: Why are service advisors not selling recommended work? A: Advisors may be unable to reach customers, may present work too late, or may know the shop cannot complete additional repairs within the promised time. The cause is often operational rather than motivational.

Q: What should a dealership fix before training service advisors? A: Review appointment spacing, shop capacity, technician staffing, advisor-to-technician ratios, dispatch, communication, declined-work follow-up and the complete customer process from arrival through delivery.

Q: Why can advisor training make a service department worse? A: Better selling creates more work. If the shop cannot process that work, delays and broken promises increase. Advisors then abandon the training because using it repeatedly creates unhappy customer

Service Drive Revolution with Chris Collins