#320: Next Week I'm Fixing Farm Websites Live, and Yours Could Be One of Them

October 1, 2026

AI Summary

5 min read

The One Shift That Turns a Farm Website Into a Sales Engine

Next week, Charlotte Smith is going live for five days to fix farmers' websites and email marketing in real time. But before you tell yourself you'll catch it when things calm down, she wants you to hear something: that season is not coming. "I have never once had a farmer tell me things calm down exactly when I expected them to," she says. The irrigation line will fail the week you planned to redo your website. The cow will get out the afternoon you set aside for marketing. Farming life is inherently full, and your brain will always find a legitimate reason to wait until next month, next season, next year. The farmers who wait that way eventually go out of business.

The Feature Trap

Here is the single most common mistake Smith sees on farm websites, and it takes about two minutes to check for yourself. Go look at your homepage right now. Count how many sentences are about you and your farm versus how many are about your customers' problems.

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What you'll learn

1 (00:00) **Invitation to Farm Marketing Fix** - Host announces a free live event where she fixes farmers' websites and email marketing live on camera, October 5th-9th.
2 (00:48) **The "Too Busy" Trap** - Host addresses the common excuse of being too busy to join, especially during peak farm season.
3 (02:07) **The Perpetual Waiting Cycle** - Describes the pattern of farmers postponing marketing work indefinitely.
4 (03:20) **The One-Session Commitment** - A low-barrier invitation to just attend Monday's session, the foundation of the week.
5 (03:44) **The Core Homework: Shift from Features to Problems** - A practical exercise to fix your website immediately.
6 (04:54) **The Customer's Real Problem** - Explains what your customer actually struggles with, using a vivid example.
7 (05:55) **The One-Change Success Story** - A concrete example of a client who made exactly this one shift.

+ Full timestamped outline available in the app

Guests on this episode

Charlotte Smith

Show Notes

FREE Event: The Farm Marketing Fix – October 5th

Sign up HERE

Next week I'm going live for five days, October 5th through 9th, fixing real farmers' websites and marketing emails on camera. It's free, every session is recorded, and you can save your seat at charlottemsmith.com/masterclass. In this episode I show you why your website isn't selling: your customer is not wondering how many generations your farm is. She's standing in her kitchen at five o'clock with two kids to feed in twenty minutes and chicken in the fridge she doesn't trust. The farms with the most impressive practices lose to the farms that understand her. One client sent a single rewritten email and sold two whole hogs from a list that had never bought from her. This is the first skill taught inside The Profitable Farmer, and there's a homework assignment in here you can finish tonight.

What You'll Learn In This Episode:

Why "I'll do it when things calm down" never arrives
What your customer is actually worried about when she shops
The difference between describing your farm and marketing it