#308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your "Year on a Wall"

July 9, 2026

AI Summary

5 min read

Your Mid-Year Farm Marketing Reset: Profitable Pricing and Getting Your "Year on a Wall"

Most farmers do not charge enough. That is the blunt starting point of Charlotte Smith's mid-year reset for farm marketing, and it's a problem rooted not in spreadsheets but in self-worth. Smith, a farm marketing expert and certified mindset coach, walks through the final three moves of a six-part halftime reset designed to help farmers finish the year strong, pay themselves a real wage, and stop overworking.

The Pricing Audit: Why You're Undercharging and What to Do About It

The fourth move in the reset is a pricing audit, and Smith is direct: "I've never met a farmer where I said, 'Oh, your prices are too high. We need to lower them.'" The test is simple but uncomfortable. Take your top two or three products and ask yourself: if you sold everything at that price, would you pay yourself a real owner's wage—say $40 to $200 per hour—and still have 30% profit left over? Most farmers answer no.

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What you'll learn

1 (04:04) **Mid-Year Reset Overview** - Charlotte introduces the second half of the six-move farm marketing reset, emphasizing that each move combines marketing strategy with a necessary mindset coaching skill.
2 (05:18) **Move 4: Pricing Audit** - A step-by-step process to check if your prices are actually profitable, starting with the hard truth that most farmers undercharge.
3 (10:29) **Client Success Stories on Raising Prices** - Real examples of farmers who dramatically raised prices without losing customers by using relationship-based marketing.
4 (12:10) **Your Pricing Audit Action Steps** - Three concrete actions to take immediately for the back half of the year.
5 (14:44) **The Mindset Skill: Self-Worth Applied to Money** - Underneath low pricing is a belief that asking for more makes you greedy or that customers will reject you.
6 (18:42) **Move 5: Get Your "Year on a Wall"** - A mid-year version of Charlotte's full-year planning method to visually map out the next six months.
7 (22:28) **Two Benefits of a Visual Calendar** - Seeing the whole back half laid out prevents overwhelm and ensures you've scheduled money-making activities.

+ Full timestamped outline available in the app

Guests on this episode

Charlotte Smith

Show Notes

Learn the Coaching Skill That Saved My Life: Watch HERE

This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real relationships through consistent marketing so customers prioritize your farm in their budget. Then Charlotte shows you how to get your next six months up on the wall and put your one day off a week back on the calendar — with the mindset skill underneath each move that actually makes it stick.

In this episode:

- The pricing audit almost no one wants to do — and the three-step version you can run on your top products today

- Why raising prices is a self-worth issue before it's a math issue, and how to raise them "cleanly" (no apologizing, no over-explaining)

- The "20% rule": why raising prices by a few cents at a time keeps you broke

- How to get your back half of the year on one wall calendar so you stop reacting and start deciding — and how to honor your future self enough to follow it

- Move six, the most important of all: putting your weekly day off back on the calendar, and why rested farmers make more money than farmers who work seven days a week

- A quick three-number gut check to tell you exactly where to focus next

You'll also hear how Hannah raised her chicken prices 70% without losing a single customer, how Annie raised her floral subscription 25% and made $30,000 more without growing another flower, and how one meat farmer sold ribeyes at $41.50 a pound to customers who didn't even question it.

A few lines worth replaying:

- "Pricing is not a math problem. If it were, you'd already have raised your prices."

- "You're worthy of a day off just because you exist — not because you earned it."

- "Your numbers aren't a report card. They're a flashlight."

Resources & next steps:

- Start with Part 1 (Episode 307) if you haven't done moves one through three.

- Free: get Charlotte's masterclass on the foundational coaching skill she teaches — and join the Profitable Mindset Academy wait list — at charlottemsmith.com/coach

- Learn more about The Profitable Farmer

- Follow the show and leave a review — it helps more farmers build a profitable, sustainable farm