Google Ads is making a change to its bidding system that has the paid search community unsettled. Starting August 17, 2026, campaigns using target-based bid strategies (Target CPA or Target ROAS)…
Joey Bidner — Podcast Appearances & AI Summaries
Joey Bidner has appeared on 3 podcast episodes in our AI-summarized catalog, including The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. Every appearance below has a free 5-minute AI summary.
What Joey said
“If you've ever been worried about your job being made obsolete because of AI, here's an example of the opposite of that. I can't think of us being more critical to a business because it's going to take a lot to understand this.”
— Joey Bidner (16:55)
“I always like having really loose targets for that ability to adjust, and then it gives you the option to lift the target ROAS if you start seeing performance going down.”
— Joey Bidner (07:21)
“A couple weeks ago Google released two new features in AIMAX that in my opinion have changed the game. They have given us brand inclusions and exclusions as well as URL inclusions. And I have results to prove it.”
— Joey Bidner
“For whatever reason, when you do this through the campaign and you click that test AIMAX button, it creates a test without a control arm... It's completely insane.”
— Joey Bidner, on the flawed experiment feature
Episode appearances
3 "More than one in six AI mode searches are non-text." That single statistic from Google's own internal data captures why Chris Schaefer remains deeply skeptical that AI Max and AI Mode are ready…
The episode examines how different kinds of audits can help or mislead Google Ads managers and business owners. Joey Bidner and host Chris focus on the growing use of AI-driven account reviews…
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