Three PPC Mysteries Solved: When Google Ads Data Tells the Wrong Story A lead generation client saw their traffic drop 70% while cost-per-click spiked 120%. Their spend plummeted 60%. Yet their…
Chris Schaefer — Podcast Appearances & AI Summaries
Chris Schaefer has appeared on 7 podcast episodes in our AI-summarized catalog, including The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. Every appearance below has a free 5-minute AI summary.
Episode appearances
7 The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework Ad strength is not ad rank. This distinction matters because Google's ad strength metric—rated poor, fair, good, or…
"Semantic Intent" Will Change How You Choose Keywords Forever Chris Schaefer opens with a frustration many Google Ads managers will recognize: you sell whole-house water filters, but your ads keep…
The title of this episode is a trap. Chris Schaefer, a 23-year veteran of Google Ads, opens by promising to build a conquest campaign, then immediately admits he misled you. His real goal is to…
Google has finally revealed which websites make up its long-opaque Search Partner Network, but the new report offers only impression-level data with no ability to block, adjust bids, or see clicks…
The Best Way to Manage Keywords: A Risk-Based Framework Chris Schaefer opens with a blunt observation: not all keywords are the same, and treating them as if they are is a fast way to waste money.…
Chris Schaefer opens this episode of The Paid Search Podcast by reading a listener email from Ladislav in Prague, who disagrees with a previous episode's argument that manual bidding outperforms…
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