The Hidden Danger in Your Google Ads Account A PPC agency was recommending maximize conversions and target ROAS for almost all B2B campaigns—including brand campaigns. When listener AJ wrote in to…
Chris Schaefer — Podcast Appearances & AI Summaries
Chris Schaefer has appeared on 4 podcast episodes in our AI-summarized catalog, including The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. Every appearance below has a free 5-minute AI summary.
What Chris said
“I don't freaking care. You can improve people's lives and you can say all these kinds of PR things. But help me sell widgets.”
— Chris Schaefer, on Google's AI-first mission vs. practical advertiser needs
Episode appearances
4 "More than one in six AI mode searches are non-text." That single statistic from Google's own internal data captures why Chris Schaefer remains deeply skeptical that AI Max and AI Mode are ready…
The Best Way to Manage Keywords: A Risk-Based Framework Chris Schaefer opens with a blunt observation: not all keywords are the same, and treating them as if they are is a fast way to waste money.…
Chris Schaefer opens this episode of The Paid Search Podcast by reading a listener email from Ladislav in Prague, who disagrees with a previous episode's argument that manual bidding outperforms…
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