AI Summary
5 min read🎙️ The Speakers & Context
- The Format: Host discussion with two guest segments.
- The Key Players:
- Jason Calacanis & Lon Harris: Hosts of "This Week in Startups." Jason provides the venture capital and founder perspective; Lon offers the tech and cultural analysis.
- Mog & Dubbs: Co-founders of Hippias (Subnet 75), a decentralized cloud storage platform built on the Bittensor network. They are credible as technical builders navigating a nascent ecosystem.
- Charlie Hurst, Tom Noble, & Will Sudlow: Founders of "Flat White or F Off" (FWFO). Charlie is a designer, Tom a content creator, and Will runs an experiential marketing agency. They are credible as a lean startup team executing a viral concept.
- The Vibe: Energetic and exploratory. The Hippias segment is technical and forward-looking. The FWFO segment is playful and irreverent, with a sharp undercurrent of business strategy.
🎣 The Executive Hook
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What you'll learn
- 1 (00:00) **🎙️ Introduction: Lon Harris & Jason Calacanis**
- 2 (03:22) **Segment 1: Tau Plus AI - Hippias (Subnet 75)**
- 3 (37:56) **Segment 2: Flat White or F Off**
- 4 (72:56) **Off-Duty: Oscars Predictions & Recommendations**
+ Full timestamped outline available in the app
Show Notes
Legendary British ad man Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called “Flat White or F**k Off.”
But it’s one thing to have a post go big on TikTok or Instagram… but to turn that viral moment into an actual COMPANY is a very different challenge.
On TWiST, Jason and Lon chat with Charlie Hurst, Tom Noble, and Will Sudlow, founders of the online brand “Flat White or F**k Off,” about how they took a funny little slogan and turned it into a string of popular social media accounts, a line of merch, a pop-up café, and let’s face it, an entire lifestyle.
PLUS we’ve got Mog and Dubs from Subnet 75 — Hippius! Hear how they’re using the blockchain for decentralized storage, and providing server space much cheaper than their famous hyperscaler rivals.
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Timestamps:
00:00:00 Intro
00:01:28 Plaud - If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!
00:03:22 What is "decentralized cloud storage"?
00:05:42 How Hippius came together
00:09:57 LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/twist.
00:11:38 Incentivizing miners
00:14:25 How many people are contributing?
00:18:42 But where does the value accrue?
00:20:18 Wispr Flow - Stop typing. Dictate with Wispr Flow and send clean, final-draft writing in seconds. Visit https://wisprflow.ai/twist to get started for free today.
00:29:55 Northwest Registered Agent. Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://www.northwestregisteredagent.com/twist
00:35:53 The best places to eat in Dubai
00:38:06 The inspo behind "Flat White or F Off"
00:42:16 From social media to IRL business
00:53:06 The secrets of experiential marketing
00:57:28 Hospitality's "Rule of 3s"
00:59:33 Inside the Flat White London pop-up
01:13:11 Lon and Jason's Oscar picks
01:26:06 Lon went "Inside the Manosphere"
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