AI Summary
5 min readIn a live coaching session on The EntreLeadership Podcast, Jessica Rowers, executive director of Family Crisis Centers in Iowa, asked John Falkins how to develop middle managers who are spread across the state into strong leaders. The answer, Falkins explains, is not a formal training curriculum or a leadership seminar. It is something far more personal: intentional, repeated time spent reinforcing the organization's North Star, celebrating the right behaviors publicly, and showing people they are genuinely cared for outside of their work performance.
The Problem with Once-a-Month Leadership
Jessica’s organization has about 60 employees serving victims of violent crimes across Iowa. Her middle managers are often first-time leaders who were promoted because they were good at the work and held the right values. But they are spread across multiple locations, and Jessica sees them face-to-face only about once a month, with additional weekly Zoom check-ins for technical support.
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What you'll learn
- 1 (00:05) **The Core Question** - Jessica Rowers asks how to build leaders who can run her nonprofit the way she would.
- 2 (00:42) **Jessica’s Challenge: Growing Leaders from Within** - Jessica describes her nonprofit serving victims of violent crimes across Iowa with 60 staff spread across the state.
- 3 (03:21) **Diagnosing the Time Problem** - John probes how often Jessica and her team actually connect with their people.
- 4 (05:38) **The "Kneecap to Kneecap" Principle** - John argues that training programs can't replace sitting with someone and building a relationship.
- 5 (06:32) **A Weekly Rhythm for Vision and Values** - John shares his own team’s weekly meeting structure as a model.
- 6 (09:18) **Celebrate People Living Out Values Publicly** - John recommends catching middle managers doing something right and celebrating them in front of everyone.
- 7 (10:48) **Love Is Spelled T-I-M-E** - John shares a pastor’s saying to drive home the point that growing people requires genuine care.
+ Full timestamped outline available in the app
Guests on this episode
Show Notes
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In this episode, John Felkins sits down with business owner Jessica Rohrs for a live coaching session on how to develop leaders from within by creating a culture where people are known, supported, and equipped to lead with confidence.
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