AI Summary
5 min readHow to Win With AI (Any Industry)
When John Felkins asked the audience at the EntreLeadership Summit how many felt behind on AI, 40 percent raised their hands. Another 11 percent said they felt confused. Only 3 percent said they were scared. The split is telling, and it's exactly why this conversation matters: AI is already changing how businesses operate, and the gap between those who use it well and those who don't is widening fast. But as AI expert James Polter and business owner Jay Owen explain, you don't need to be a coder or a tech expert to get real value from these tools. You just need to start treating them differently.
Stop Treating AI Like a Search Engine
The single biggest mistake people make with AI is using it like Google—typing in a question and expecting a correct answer. Polter says the real shift happens when you stop treating it as an answer machine and start treating it like an employee. Instead of asking "what is this?" or "why does that happen?" you give it instructions. You tell it to do something for you. That change in mindset changes everything.
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What you'll learn
- 1 (01:00) **The Three Camps of AI Reaction** - John Felkins sets the stage by describing the three common reactions to AI: excitement, fear, or confusion about what to do with it.
- 2 (03:42) **The Big Fear: Will AI Take My Job?** - John directly addresses the most common question, offering his perspective before bringing on the experts.
- 3 (06:24) **Introducing James Polter: The AI Expert** - John welcomes James Polter, an AI consultant who has worked with Lego and Amazon, to give a high-level overview of the AI landscape.
- 4 (09:10) **Where Does a Non-Tech Business Owner Actually Start?** - James provides a practical, low-barrier starting point for anyone feeling overwhelmed.
- 5 (13:16) **Building an "AI Brain" for Your Business** - James introduces the concept of feeding your business's unique data into an AI to make it truly useful.
- 6 (14:42) **The Security Question: Is My Data Safe?** - John and James address the critical concern about data privacy when using AI tools.
- 7 (17:51) **"I Tried It and It Didn't Work"** - James addresses the common complaint that AI gave bad answers, explaining why early attempts often fail.
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Guests on this episode
Show Notes
🎯 Not sure what to do next in your business? Let’s figure it out together. Book a free 30-minute consult call with the EntreLeadership® Team.
You don’t need to master AI overnight—but you do need to start.
In this episode from EntreLeadership Summit 2026, Head Coach John Felkins sits down with AI expert James Poulter and business owner Jay Owen to explain how to stop treating AI like a search engine, use it as a true business tool, and build the habits that will keep your business competitive as technology evolves.
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