AI Summary
5 min readGab Waller built a luxury fashion sourcing business from scratch, starting as a 25-year-old in Australia with no industry connections and no luxury background. Eight years in, her company handles thousands of client requests per month, serves celebrities like Hailey Bieber and Kim Kardashian, and operates entirely through Instagram DMs and WhatsApp. The business runs on speed, word-of-mouth, and a custom-built tech platform that she created when spreadsheets and memory stopped working.
How the sourcing machine works
About 80% of requests are for new-season items that sell out before or immediately after hitting the shop floor. The remaining 20% is vintage, which has grown significantly in the past two years as luxury prices have risen and clients seek rarity. Waller believes nothing is truly sold out—every item exists somewhere; the question is when she can find it. The hard part is quantity, not existence: when 20 clients want the same bag simultaneously, that is where the real challenge lives.
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What you'll learn
- 1 (00:05) **Episode Introduction** - Gab Waller, Australian entrepreneur and pioneer of the luxury fashion sourcing industry, is welcomed to the show.
- 2 (00:30) **Business Breakdown: New Season vs. Vintage** - Gab explains that 80% of sourcing requests are for new-season items, with vintage making up the remaining 20% and growing.
- 3 (02:10) **The Inbound Model & Celebrity Clients** - All client acquisition, including celebrities, happens organically through social media DMs.
- 4 (02:37) **Morning Routine & Global Operations** - Gab starts her day checking her Oura Ring, then immediately dives into DMs and WhatsApp to gauge overnight global activity.
- 5 (03:20) **The Sourcing Process & Infrastructure** - Gab details her step-by-step process, from DM to delivery, and the tech platform she built to scale it.
- 6 (04:42) **Team Structure & Hiring Philosophy** - Gab runs a lean team of two full-time assistants in LA and ten sourcing assistants globally.
- 7 (06:36) **What It Takes to Work for Gab: Hiring Criteria** - Gab outlines the non-negotiable traits for her team, emphasizing communication and speed.
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Guests on this episode
Show Notes
#987: Join Lauryn Bosstick as she sits down with Gab Waller – Australian entrepreneur, luxury fashion sourcing pioneer, and the woman behind the impossible-to-find pieces worn by celebrities like Hailey Bieber and Rosie Huntington-Whiteley. After building a global luxury sourcing empire almost entirely through Instagram DMs, Gab has redefined how the world's top clients shop for the most coveted luxury brands and rare designer pieces. In this episode, Gab breaks down the playbook behind building one of fashion's most trusted businesses, revealing what it takes to consistently deliver for high-profile clients, the strategies and uncompromising standards that built her reputation, and how she's leveraging technology to reshape the future of luxury sourcing.
For Detailed Show Notes visit TheBossticks.com
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