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Swatch & AP Collab, Cerebras Boosts IPO Price, Trump to Visit China | Diet TBPN

May 11, 2026

AI Summary

5 min read

This week's Diet TBPN episode dives into a mix of luxury watch news, AI hardware momentum, and geopolitical developments, with guests queued up for deeper dives including Quaid from Basel on the Audemars Piguet-Swatch tie-up. Highlights span accessible Royal Oak designs, Cerebras's blockbuster IPO path, and Trump-Xi talks shadowed by the Iran conflict.

AP Partners with Swatch on Affordable Royal Oak

Audemars Piguet (AP) announced a collaboration with Swatch for a watch echoing the Royal Oak's octagonal bezel and dial, launched via a CGI video that sparked AI debates. Priced around $400 retail and in-store only (one per person per day), it's positioned as an entry-level option amid AP's lack of lower-tier models—Royal Oaks now start at $30,000+ on secondary markets, with Codes at mid-20s. Hosts see it as a smart move: bridging the price gap, leaning into market fakes (evident in blind tests nailing counterfeits), and possibly damage control after AP lost trademarks in Japan (2024) and the US (2025) on the bezel/dial's distinctiveness. Trade dress protections remain, preventing full knockoffs.

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What you'll learn

  • 1 (00:16) **AP x Swatch Royal Oak Collab Launch** - Introduce official Swatch-AP watch partnership as accessible Royal Oak entry point
  • 2 (01:43) **Luxury Watch Fakes and Market Dynamics** - Explore fakes flooding market, AP's provocative moves, and pricing gaps
  • 3 (03:28) **AP Code 1159 and Rolex Collab Tease** - Contrast underperforming Code 1159 with hyped new Rolex Landweller
  • 4 (05:17) **AP Trademark Loss and Strategy** - Debate if collab is damage control after losing octagonal bezel/dial IP protection
  • 5 (08:11) **Swatch-AP Resale Hustle Opportunities** - Detail $400 retail, in-store limits, and secondary market flips at 5-12x
  • 6 (10:52) **BYD Denza EV Ad with Daniel Craig** - James Bond star endorses Chinese luxury EV in dramatic "Build Your Dreams" spot
  • 7 (14:25) **Cerebras IPO Upsize and Hype** - AI chipmaker boosts share offer to 30M, price to $150-160, targeting $4.8B raise

+ Full timestamped outline available in the app

Show Notes

Diet TBPN delivers the best of today’s TBPN episode in 30 minutes. TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays 11–2 PT on X and YouTube, with each episode posted to podcast platforms right after.

Described by The New York Times as “Silicon Valley’s newest obsession,” the show has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella.

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