TBPN

Do Companies Need Storytellers, Ford’s EV Flop, Kushner Paramount Pullout | Diet TBPN

December 17, 2025

AI Summary

5 min read

🎙️ The Voices & The Context

The Format: This fast-paced host discussion unpacks a viral Wall Street Journal article on startups hiring storytellers, blending sharp critique with tech news rundowns in a lively newsroom-style broadcast. Reflective yet irreverent, dissecting trends with humor and historical depth.
The Format: A casual host discussion blending banter, analysis, and rapid-fire news updates.
The Key Players:
- Just Hosts: Two witty co-hosts with electric chemistry—Jordy drops contrarian takes and historical nuggets, while the lead host (likely Packy) weaves personal reflections, viral campaigns, and bold predictions; their banter crackles with sarcasm on Silicon Valley hype, riffing seamlessly from storytelling debates to EV flops.

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What you'll learn

1 (00:02) **WSJ Article on Companies Hiring Storytellers**
2 (03:14) **Trend is Dead: Hire Yarn Spinners Instead**
3 (05:30) **Shift from Evangelism to Content & Brand Strategy**
4 (08:40) **Internet Noise & Elite Storytelling Advantages**
5 (11:32) **One Campaign > Thousands of Posts**
6 (14:26) **Great Storytelling Fundamentals**
7 (17:10) **Challenges in Hiring True Storytellers**

+ Full timestamped outline available in the app

Show Notes

Diet TBPN delivers the best of today’s TBPN episode in under 30 minutes. TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays 11–2 PT on X and YouTube, with each episode posted to podcast platforms right after.

Described by The New York Times as “Silicon Valley’s newest obsession,” the show has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella.

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