46 Minutes of Unique TikTok Side Hustles

One TikTok creator says she makes nearly $10,000 a month selling personalized wedding napkins—without ever touching a napkin. She designs a monogram template in Canva, uploads it to Printify, and a third-party company prints, packs, and ships the order. The catch? Her real income comes from selling a course on how to start a print-on-demand Etsy business, not from the napkins themselves. That distinction—between the visible hustle and the actual revenue stream—runs through this entire episode, as Rachel Cruze and George Kamel react to a series of viral side hustle videos and sort the sustainable from the gimmicky.

The print-on-demand model and the course behind it

The napkin video is the episode's first case study, and it illustrates a pattern that repeats throughout: the most visible side hustle is often not the one making the real money. The creator demonstrates how to design a monogram napkin in under 60 seconds using Canva templates, then upload it to Printify, a print-on-demand platform that handles production and shipping. She claims the napkins bring in $6,000 to $10,000 per month. But as Rachel and George point out, her bio directs viewers to a link about starting a profitable print-on-demand business. "That's how she's making her money, not from selling napkins," George says. "It's from selling the course about how to sell the napkins." They are not dismissive of