Overcoming Distractions-Thriving with ADHD, ADD
Overcoming Distractions-Thriving with ADHD, ADD

Rebuilding a Business with an ADHD Brain

March 13, 2026

AI Summary

5 min read

Scott Proposky spent 27 years shooting for National Geographic in the White House, scaled a seven-figure photography studio with 52 employees, worked with HBO and the New England Patriots, and then watched most of it collapse when the pandemic hit. In this conversation with Dave Greenwood, he describes how he rebuilt from zero by learning to treat his ADHD not as a liability but as something he could deliberately structure around.

The episode is a practical look at what happens when an ADHD entrepreneur loses everything and has to start over — and what specific mechanisms, from body doubling to base-camp planning, made the difference between staying stuck and climbing back.

The camera as a superpower and the danger of stopping

Proposky describes his camera as his original "superpower" — the single object that allowed him to hyperfocus and do anything. "If I had my camera, I'd do anything. Go to the White House, go here, do the — it didn't matter." For years, that hyperfocus drove his career forward without him ever needing a formal plan. He thrived on chaos and motion.

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What you'll learn

  • 1 (01:05) **Introduction & Guest Background** - Dave introduces the episode's focus on building/rebuilding a business with an ADHD brain and welcomes Scott Proposky.
  • 2 (03:47) **The Camera as a Superpower** - Scott explains how his camera became his hyperfocus tool and career launchpad.
  • 3 (07:29) **From Liability to Asset: The Pandemic Crash** - Scott describes how losing the chaos and momentum of a busy business led to deep depression.
  • 4 (09:52) **School Failures & Redefining Success** - Both hosts share stories of poor academic performance and how it doesn't predict later achievement.
  • 5 (11:55) **ADHD as a Day-to-Day Superpower** - Scott explains how his ADHD traits show up in business decisions and operations.
  • 6 (14:38) **The Story That Almost Derailed Him** - Scott identifies the biggest ADHD obstacle: the stories he told himself after the pandemic.
  • 7 (18:42) **The Body Double System That Kept Him Afloat** - Scott reveals that his secret system was always having a "body double" or assistant with him.

+ Full timestamped outline available in the app

Show Notes

In this episode of Overcoming Distractions, Dave talks with Scott Proposki, a high-level photographer who has shot for the White House and National Geographic. Scott shares his journey of scaling a seven-figure studio, losing it during the 2020 pandemic, and the psychological toll of that transition.

The conversation focuses on how entrepreneurs with ADHD can pivot from seeing their condition as a liability to leveraging it as a professional asset.

Even when it seems impossible.

Key Discussion Topics

  • The Power of Hyper-Focus: Scott discusses how his camera acted as a "superpower," allowing him to achieve elite professional success through intense focus.
  • The Dangers of "The Stop": Why high-energy entrepreneurs with ADHD often thrive in chaos but can struggle with depression when professional momentum suddenly halts.
  • The Myth of Academic Success: Both David and Scott reflect on their poor academic histories (the "C- student" experience) and how it didn't prevent them from both becoming best-selling authors.
  • The Importance of Body Doubling: Scott identifies how his previous success relied on having assistants or office managers to act as "accountability partners" and why isolation during the pandemic was so damaging.
  • Building Repeatable Systems: A look at the Mark Cuban philosophy: why entrepreneurs must create repeatable systems to turn a "chaotic job" into a real business.
  • Recovering from Zero: Insights into the mindset shifts required to rebuild a business and professional identity after a total loss.

Find Scott Proposki here: www.scottproposki.com

**Do you want to work with Dave one-on-one? Go to www.overcomingdistractions.com and book an introductory Zoom chat. Or go directly to Dave's calendar; https://calendly.com/davidgreenwood1/15min

 

Overcoming Distractions-Thriving with ADHD, ADD

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