Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! 💸 The Free Ad Money Most Marketers Ignore 📉 Your LinkedIn Numbers Are Lying to You | Ep. 582

October 27, 2026

AI Summary

5 min read

“Most people don’t realize that you can get like $500 in ad dollars to test on most of the major platforms at no cost,” says Jay Schwedelson on this week’s roundup episode. The episode covers three significant developments in the marketing landscape: free advertising credits available across multiple platforms, a major shift in LinkedIn’s reporting metrics, and Instagram’s move into long-form horizontal video. Each item carries practical implications for marketers trying to allocate budget and attention wisely right now.

Free Ad Dollars Are Sitting on the Table

Schwedelson opens with a straightforward money-saving tip that he believes most marketers are “sleeping on.” Following ChatGPT’s recent rollout of image-based ads (previously text-only), the platform is actively recruiting advertisers and offering $500 in ad spend to new testers. But this is not unique to ChatGPT. Schwedelson notes that similar credits exist on Snapchat (up to $375), Microsoft ($500), TikTok, and Pinterest. The catch is that most people do not know how to find them.

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What you'll learn

1 (00:00) **Welcome & Episode Setup** - Quick intro to the "What's Up This Week" format.
2 (00:24) **Free Ad Credits on Major Platforms** - Most marketers are unaware of available free ad dollars for testing.
3 (02:44) **LinkedIn Impressions Are Down** - A major drop in reach is being reported, but the data may be misleading.
4 (04:15) **Instagram Launches Long-Form Horizontal Videos** - Instagram is rolling out 15-minute videos in the Explore tab, similar to YouTube.
5 (05:13) **"Since You Didn't Ask" - Pop Culture Rundown** - The host shares his current TV show takes.
6 (07:08) **Course Launch & Final Call to Action** - Announcement of the "Everything Webinars" course and a reminder of the host's book.
7 Standout Quotes

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side.

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Best Moments:

(00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms

(01:37) The exact AI prompt that finds and claims free ad credits on any platform

(02:45) LinkedIn impressions are down massively, and it’s not a you problem

(03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong

(04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown

(05:58) The romantic drama that has Jay hiding behind a pillow