Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559

September 1, 2026

AI Summary

5 min read

Love Island, Reddit Ads, and the Secret to Showing Up in AI

The head of Instagram just told marketers the single most important factor for organic reach, and it's not engagement, not shares, not comments — it's watch time. If people bail on your video in the first three or four seconds, Instagram stops circulating your post. That's the kind of concrete, actionable data Jay Schwedelson packs into this week's episode, alongside new research on how to get cited by AI chatbots and a surprising reversal from two major social platforms on lead generation ads.

The AI Visibility Playbook Has Changed

New data from AirOps reveals that more than 70% of pages cited by ChatGPT were updated within the last 12 months. The implication is straightforward: you don't need to redesign your website or change its code. You need to refresh your content. Update an old statistic, add a new example, replace outdated recommendations, or add a new section. Pages that aren't regularly refreshed are more than twice as likely to lose their AI citation.

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What you'll learn

1 (00:25) **How to Show Up in AI Search Results** - New data reveals the key factors for getting cited by ChatGPT, Gemini, and Claude.
2 (03:03) **Reddit Shuts Down Lead Gen Forms; X Brings Them Back** - A major shift in social media ad formats creates new opportunities and challenges.
3 (04:59) **Instagram's Top Three Hooks for Organic Reach** - Adam Mosseri reveals the number one factor for organic reach and the best hooks to increase it.
4 (07:19) **Ridiculous Portion: Love Island, Ryan Gosling, and Sequels** - Jay shares his hot takes on pop culture and upcoming movies.
5 (08:51) **Book Plug and Partnership Offer** - Jay promotes his USA Today bestseller and invites listeners to work with his agency.
6 Standout Quotes
7 "The number one format of an ad unit, a paid ad unit on any social platform, is to run a lead gen form." (03:15)

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question.