Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! 🔵 NEW LinkedIn Changes! Instagram BIG Shift! EMAIL Tactic Surging!🔵| Ep. 570

September 29, 2026

AI Summary

5 min read

“We are a very simple-minded species. We need to know there's more to the story.” That line from Jay Schwedelson captures the logic behind a surprising email trend he identifies in this week’s roundup: the three-dot ellipsis is surging back in subject lines, and it’s driving an 18% lift in open rates. But that’s just one of several developments in a packed episode that also covers a major new LinkedIn verification feature that will flood your notifications, and fresh data showing Instagram is quietly outperforming LinkedIn for B2B lead generation on cost.

LinkedIn’s peer verification rollout is about to hit your inbox

LinkedIn has announced a new peer verification system that will automatically send you notifications asking you to confirm whether a connection really works at the company they claim, or whether you worked on a project together. This is not a connection request, and it’s not a skill endorsement — it’s a new, system-generated prompt. According to TechCrunch, if you verify someone, your name will appear on their profile as someone who vouched for them, similar to how endorsements used to display.

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What you'll learn

1 (00:25) **LinkedIn Peer Verification Rolling Out** - LinkedIn begins sending automatic peer verification requests to confirm connections' employment, with verified members seeing 50% more post engagement and 90% more profile views.
2 (02:42) **Ellipsis in Email Subject Lines Surging** - Use of three dots at the end of subject lines is up 22% year-over-year, driving an average 18% higher open rate by creating an open loop.
3 (04:03) **Instagram Crushing It for B2B Marketing** - New data shows 85% of B2B buyers consume business content on personal social channels weekly, with Instagram costing $138 per lead vs LinkedIn's $202.
4 (06:07) **Since You Didn't Ask: Great British Baking Show Returns** - Jay shares his enthusiasm for the new season on Netflix, now with Nigella Lawson joining Paul Hollywood as a judge.
5 Standout Quotes
6 "When you see something that says, 'Wait until you see what happened...' you're immediately like, 'Well, what happened? I need to know.'"
7 "People think, 'Oh, Instagram is consumer.' No, Instagram is billions of people. They're all there."

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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LinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also make