Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528

June 23, 2026

AI Summary

5 min read

“I’m a loser because I’m very excited about this.” That’s how Jay Schwedelson kicks off this week’s roundup, and the thing that has him geeking out is a new LinkedIn feature: you can now drop GIFs in comments. That’s just one of several developments he covers — a class action lawsuit against Anthropic, a shift away from requiring work email addresses on forms, and a personal milestone that surprised even him. Here’s what’s happening and why it matters.

LinkedIn GIFs in Comments: A Small Change with Big Reach

LinkedIn is rolling out the ability to add GIFs as reactions in comments — on both mobile and desktop. Jay is unapologetically excited about this, even calling himself a “loser” for caring. The feature is being released gradually, with full access expected by the end of the week or the following week.

Why does this matter? Comments on LinkedIn already generate a huge number of impressions. Adding GIFs gives commenters another way to stand out and get more visibility. Jay points out that while you could already embed GIFs in posts, putting them in comments is new — and because comments are where a lot of engagement happens, this small change could meaningfully boost exposure for anyone leaving thoughtful or entertaining replies. If you already have the feature, he jokes, you should leave a GIF on his posts.

The Anthropic Class Action: A Warning for AI Pricing

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What you'll learn

  • 1 (00:22) **LinkedIn Gifts in Comments** - LinkedIn is rolling out the ability to add GIF reactions in comments, not just in posts
  • 2 (01:47) **Anthropic Class Action Lawsuit Over Claude Max** - A user filed a class action suit claiming Claude Max ($200/month) delivers only 6x usage, not the advertised 20x
  • 3 (03:26) **Drop in Work Email Requirements on Forms** - World Data Research shows a 27% year-over-year drop in forms requiring a work email address
  • 4 (06:21) **Netflix Movie Recommendation: "Voicemails for Isabel"** - Jay recommends this elevated Hallmark-style movie, currently number one on Netflix
  • 5 (07:08) **Real Housewives of Rhode Island Reunion** - Jay calls it the greatest Real Housewives of all time
  • 6 (07:17) **World Cup Excitement** - Jay notes international fans taking over US cities, expresses support for USA
  • 7 (07:45) **"Stupider People Have Done It" Book Update** - Jay's book hit #87 on the USA Today bestseller list; all author proceeds go to the V Foundation for Cancer Research

+ Full timestamped outline available in the app

Guests on this episode

Show Notes

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Do This, NOT That: Marketing Tips with Jay Schwedelson