Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! ChatGPT Is Targeting WHO?! 😳 + The Content Trick Everyone Should Steal! | Ep. 550

August 11, 2026

AI Summary

5 min read

“Walk and talks have a 41% higher average engagement rate than any other video format on personal pages.” That data point, shared by LinkedIn’s own CEO Daniel Shapiro, kicks off this episode of Do This, NOT That — and it’s the kind of concrete, actionable insight host Jay Schwedelson delivers across a packed news roundup. The episode covers LinkedIn’s preferred content format, a viral prank on AI hype, the EU’s new AI regulations, a surprising study on ChatGPT ad targeting, and an OpenAI influencer trip that backfired badly. Here’s what you need to know.

LinkedIn’s new golden format: the walk and talk

LinkedIn’s CEO didn’t just talk about what works — he demonstrated it. When Daniel Shapiro reported LinkedIn’s earnings, he did it via a “walk and talk”: a selfie-style video shot on a phone while walking and talking. According to World Data Research, this format delivers 41% higher average engagement than other video formats on personal pages and a staggering 72% higher engagement on company pages. The reason, Schwedelson explains, is that walk and talks feel “anti-AI slop” — they’re raw, real, and full of motion. Anyone can do them, and the CEO of LinkedIn is essentially telling you this is the format to use.

The human-AI prank that went viral

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What you'll learn

  • 1 (00:25) **LinkedIn Walk-and-Talk Videos Are the Top Performing Format** - LinkedIn's CEO Daniel Shapiro used a "walk and talk" video to report earnings, and data shows this format has 41% higher engagement on personal pages and 72% higher on company pages compared to other video formats.
  • 2 (01:43) **Human-Powered "AI" Chat TJB Goes Viral** - Tucker James Bryant created ChatTJB.com, a chat interface where humans (not AI) answer questions, and it exploded from 50 questions a day to over 5,000 questions an hour after a $6,000 billboard in San Francisco.
  • 3 (03:27) **EU AI Act Is Now in Effect** - The European Union's AI Act went into effect on August 2nd, but the most complicated requirements have been pushed to 2027-2028, meaning you don't need to label all AI-made content immediately.
  • 4 (04:32) **Study Reveals ChatGPT Ads Target Lower-Income Users** - A University of Pennsylvania and Harvard analysis of over 200 advertisers on ChatGPT found that lower-income accounts are significantly more likely to be served ads than higher-income accounts.
  • 5 (05:41) **OpenAI's Luxury Influencer Trip Backfires** - OpenAI hosted a luxury nature retreat called "Summer Camp" for 30 creators at Wildflower Farms in upstate New York, featuring beekeeping and farm-to-table food, but it received heavy negative pushback.
  • 6 (07:08) **Ad: CallRail Sponsorship** - The host promotes CallRail for tracking attribution across calls, chats, forms, and texts, offering a free trial at callrail.com/dothis.
  • 7 (07:57) **Netflix's "The Last House" Is a Bad Movie** - The host watched the number one Netflix movie "The Last House" and strongly advises against watching it, calling it horrendous.

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Guests on this episode

Jay Schwedelson

Show Notes

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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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The head of a social platform quietly telling you which video format to use is one thing. Doing it by filming himself on a walk is an

Do This, NOT That: Marketing Tips with Jay Schwedelson

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