Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506

May 12, 2026

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OpenAI has officially launched its ChatGPT ad manager with no minimum spend requirement, a dramatic shift from the initial $200,000 threshold. The host, Jay Schwedelson, calls this "probably the biggest change to marketing that we're gonna see in a long time." Anyone can now go to ads.openai.com and set up campaigns using cost-per-click bidding, with early bids landing around $3 to $5 per click. While the platform lacks the full feature set of Google Ads, the removal of the barrier to entry makes it immediately relevant for small businesses and large companies alike. The implication is clear: a new ad channel is live, and marketers need to start testing it.

A recent New York Times article argued that Meta is at "the beginning of the end," citing a drop of roughly 20 million monthly active users. Schwedelson dismisses this as "ridiculous." His counterpoint is simple arithmetic: Meta’s daily active users across Facebook, Instagram, and WhatsApp total 3.56 billion—roughly half the planet. The company also has the financial firepower to acquire whatever comes next, just as it did with Instagram and WhatsApp. The episode frames the Times piece as overblown, arguing that a slight dip in one metric does not signal the death of a platform with that kind of reach and capital.

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What you'll learn

1 What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506
2 (00:23) **ChatGPT Ads Are Now Live with No Minimum Spend** - OpenAI officially launched its ad manager with no minimum spend requirement, opening the platform to small businesses.
3 (01:42) **New York Times Declares Meta Is “At the Beginning of the End” — Host Disagrees** - A New York Times article argued Meta is in long-term trouble, based partly on a drop of ~20 million monthly active users, but the host pushes back hard.
4 (02:50) **Critical Email Data: The First 14 Days Determine Everything** - New data from World Data Research shows that if a new subscriber doesn't open and click within 14 days, engagement likelihood drops by 61% on B2B and 68% on consumer.
5 (04:50) **Indiana Fever Posts AI Image of Caitlin Clark with Jacked-Up Hands** - The WNBA team used AI to generate promotional images of Caitlin Clark, but the AI mangled her hands and fingers, and the posts went live anyway.
6 (05:37) **Spirit Airlines Goes Out of Business; Delta Removes Free Snacks on Short Flights** - Spirit’s bankruptcy is noted, but Delta’s decision to eliminate free snacks and drinks on flights under 350 miles gets the host’s hot take.
7 (06:54) **Apple Agrees to $250 Million Settlement Over Siri False Advertising** - Apple settled a class action lawsuit for overhyping Apple Intelligence features and the AI overhaul of Siri.

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.

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Best Moments:

(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars

(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily

(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks

(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away

(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you

(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence