Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! Big ChatGPT Ad News! Instagram has NEW Top Format! Verity Movie Review 😳| Ep. 573

October 6, 2026

AI Summary

5 min read

Jay Schwedelson opens this episode of Do This, NOT That from a hotel room, unwilling to skip a week despite being on the road. The result is a fast-moving news roundup covering a surprising reversal in Instagram’s organic reach hierarchy, a petty domain war between Elon Musk and OpenAI, a sobering fraud rate on ChatGPT ads, and a data point about American soda consumption that upends conventional wisdom. He also squeezes in a movie review, a TV show recommendation, and a plug for his new podcast. The thread holding it together: the platforms marketers rely on keep shifting under their feet, and the tactics that worked six months ago may now be dead weight.

Instagram’s Organic Reach Has Flipped — Carousels Are Now King

New data from Meet Edgar has upended a long-standing assumption about Instagram. For years, Reels were the undisputed champion of organic reach for both B2B and B2C content. That is no longer true. According to the study, carousels — multi-image posts — are now generating significantly more organic reach than Reels. Single image posts are in last place.

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What you'll learn

1 (00:00) **Welcome & Episode Preview** - Jay introduces the episode’s chaotic format and teases the week's biggest marketing stories.
2 (00:33) **Instagram's New Top Format: Carousels Overtake Reels** - New data from Meet Edgar reveals a major shift in Instagram's organic reach dynamics.
3 (01:22) **Facebook Organic Reach is "Trash" with Links** - A new study reveals a devastatingly low engagement rate for link posts on Facebook.
4 (02:02) **Elon Musk Plays Domain Games with OpenAI's "Dots"** - A petty but notable tech rivalry moment where Elon Musk redirects traffic from OpenAI's new product announcement.
5 (02:52) **ChatGPT Ads: 1 in 3 Clicks Are Invalid** - The first major study on ChatGPT ad performance reveals a significant bot traffic problem.
6 (04:17) **Mind-Blowing Soda Consumption Data** - Boardroom and Statista data reveals surprising trends in American soda drinking habits.
7 (05:42) **The "Useless & Ridiculous" Segment: Movie & TV Reviews** - Jay shares his personal entertainment recommendations and what he's currently watching.

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Instagram's organic playbook just flipped, Facebook link posts are barely registering, and the pettiest move in AI this week was a single domain redirect. Jay Schwedelson is on the road but didn't want to skip a week, so he breaks down what the newest data means for anyone posting organically or buying ads, including a real gut check on ChatGPT ad clicks. Stick around for a soda ranking that makes no sense at all.

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Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

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Best Moments:

(00:33) Carous