Do This, NOT That: Marketing Tips with Jay Schwedelson

ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560

September 4, 2026

AI Summary

5 min read

Jay Schwedelson opens this episode with a surprising data point: September has the second-highest webinar show-up rate of any month, while August has the lowest. The danger, he warns, is that marketers who ran a poorly attended August webinar might conclude that webinars don't work—when the real problem was the month. The solution is not to abandon the format but to repurpose your best content from earlier in the year: take whatever performed best (a guide, a video, a previous webinar), rename it, add a few new tactics and stats, and run it again in September. The psychology behind this is that September is a month of urgency and self-correction—people realize they haven't accomplished what they planned for the year and are motivated to step up.

Renaming the webinar for a 36% registration lift

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What you'll learn

1 (00:16) **Webinar Seasonality & Why September Matters** - Jay explains why September has the second-highest show-up rate of the year and why you shouldn’t let a bad August stop you.
2 (02:13) **New Naming Convention: Drop "Webinar," Add "Live"** - The old trick of calling it an "insider session" is updated with a single word that boosts registrations further.
3 (03:57) **Best Day & Time: Friday 11am–2pm ET** - New data from Goldcast shows Friday is now the highest show-up day, yet almost no one schedules then.
4 (05:12) **New Webinar Course & Early Access Offer** - Jay announces his comprehensive webinar course for the first time on the podcast.
5 (06:41) **Book Plug & Partnership Call** - Jay promotes his USA Today bestseller and invites listeners to work with his agency.
6 Standout Quotes
7 (02:56) "I'd rather attend an insider session. And we see that in the data from World Data Research that your registration rates go up by about 24% by calling it an insider session versus a webinar."

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch.

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Best Moments:

(00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst

(01:17) The recycling move that lets you launch a September webinar without creating anything new

(02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations

(03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session"

(03:23) The one extra word that adds another 12% lift to your registration rate

(04:29) New Goldcast data on why Friday between 11