SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray lost a single loafer at a conference, spent $150 on the pair, and now has one orphan shoe sitting in his closet. That anecdote opens a conversation with Jay Schwedelson about a surprisingly underused search trick on X (formerly Twitter) that can surface viral posts in any niche — and then feed better ideas into every other marketing channel.

The Grok Foundation

Before diving into X's native search, Daniel recommends starting with Grok, the platform's embedded AI tool. The prompt is simple: ask Grok to "find me five posts that say XYZ in your niche that are trending right now with high engagement in the last 48 hours." Grok returns a handful of posts that serve as a starting point. Daniel treats this as a warm-up — it gives you a directional sense of what is working without requiring you to scroll manually. The real depth comes next.

The Advanced Search Revival

Jay explains the core trick: X's advanced search, which disappeared for a while, is back. The syntax is straightforward but almost nobody uses it. You type a search query using parentheses around your keyword, then add a minimum engagement filter. For example: (marketing) min_faves:50000. That tells X to return only posts containing the word "marketing" that have at least 50,000 likes.