Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> 🚽 The AI Hacks We Actually Use <== | BATHROOM Break #114 COLLAB: The Marketing Millennials + Do This, Not That

June 29, 2026

AI Summary

5 min read

The AI Hacks We Actually Use

Jay Schwedelson and Daniel Murray open their "Bathroom Break" collaboration with a confession that sets the tone: Jay admits he goes to a different floor in his office building to use the bathroom just to avoid running into coworkers. Daniel nods knowingly. This is not a polished marketing masterclass — it's two practitioners swapping the AI tricks they actually rely on, with bathroom anxiety as the framing device.

The Thought Partner Method: Using AI as a Panel of Experts

Daniel Murray's primary AI hack is deceptively simple. Before publishing any piece of copy — an ad, an email, a landing page — he writes his own draft first. Then he feeds it into an LLM and asks it to review the work through the lens of specific historical experts. For copywriting, he might name David Ogilvy, Claude Hopkins, and Eugene Schwartz. For a business idea, he might ask for Steve Jobs, Jeff Bezos, and Mark Zuckerberg to weigh in.

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What you'll learn

1 (00:07) **Welcome & Bathroom Banter** - Jay and Daniel kick off the special "Bathroom Break" series with lighthearted talk about bathroom anxiety and avoiding coworkers.
2 (02:15) **AI as a Thought Partner: Role-Playing the Greats** - Daniel shares his method for using AI to refine copy by role-playing legendary figures.
3 (03:35) **Why This Works: AI as a Synthesizer** - Jay explains the mechanism behind Daniel's technique.
4 (04:10) **The "Write First, Refine Second" Rule** - Daniel emphasizes the importance of starting with your own thoughts.
5 (05:23) **Jay's Hack: Cross-Platform Question Mining** - Jay shares his method for finding the most common customer pain points.
6 (07:06) **Daniel's Addition: Social & Review Site Research** - Daniel suggests layering in real-world social proof.
7 (08:19) **Bathroom Break Banter Returns** - Jay reveals another bathroom habit: using the hotel lobby bathroom instead of his own room.

+ Full timestamped outline available in the app

Guests on this episode

Jay Schwedelson Daniel Murray

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Ever wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp