SPECIAL SERIES ==> 🤖 Scared to Share Your Data With AI? That’s the Real Risk <== | BATHROOM Break #129 COLLAB: The Marketing Millennials + Do This, Not That

Mark Zuckerberg’s new AI assistant, Meta’s Muse, proactively told Jay Schwedelson that he had accidentally signed up for NBA League Pass twice and offered to cancel the subscription—without him asking. That kind of unsolicited helpfulness is exactly why Jay thinks the real risk isn’t sharing your data with AI, but refusing to.

Why calendar content crushes from October through January

The episode opens with a tactical marketing discussion about seasonal content formats. Jay’s organization produces an annual calendar of the best and worst days to send email marketing, color-coded red and green based on data. But the principle applies to any industry: a gated calendar for 2027—whether it lists marathon dates for a health and fitness brand, HR law conferences, or industry events—drives database growth at a rate that other content formats cannot match. Jay reports a “over a 75% lift versus standard content for gated calendar content starting from October through the end of January.” Daniel adds two complementary formats: year-end roundups (your top 12 articles or takeaways of the year) and trend/prediction content for the coming year. Jay reinforces that the high-performing words in subject lines and titles right now are “outlook, trends, prediction, forecast.”

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