SPECIAL SERIES ==> NEW! Prediction Market Marketing😳🔥 <== | BATHROOM Break #127 COLLAB: The Marketing Millennials + Do This, Not That
September 28, 2026
AI Summary
5 min readWould you eat a cricket? That is the kind of question you get when two marketing podcast hosts—Jay Schwedelson of Do This, NOT That and a co-host from The Marketing Millennials—sit down for a "Bathroom Break" episode that starts with interview etiquette and ends with a serious data strategy. The conversation opens with a viral debate: should you judge a job candidate for bringing an iced coffee to an interview? Jay dismisses the concern as ridiculous. After 28 years of hiring, he says roughly 50% of interviewees show up late, dress unprofessionally, or simply ghost. A coffee is a non-issue. He tells a story about a candidate who faked her diploma and then physically attacked an HR person when confronted. The point: worry about real red flags, not cold drinks.
Why Prediction Markets Beat Surveys
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What you'll learn
- 1 (00:00) **Cold Open: Ice Coffee in a Job Interview?** - The hosts kick off with a viral internet debate about whether bringing an iced coffee to a job interview is a red flag.
- 2 (04:13) **Prediction Markets: The Overlooked Goldmine for Marketers** - Dan introduces the core topic: using prediction markets as a powerful, underutilized data source for content and strategy.
- 3 (05:06) **The AI Prompt That Unlocks Prediction Market Insights** - Dan shares a specific, actionable prompt to use with ChatGPT, Claude, or Gemini to mine these markets for your audience.
- 4 (05:57) **Why Predictive Content Is Hot Right Now** - The hosts discuss why creating forward-looking, data-backed content is a powerful strategy for the current moment.
- 5 (07:10) **Surveys vs. Prediction Markets: Why Money Talks** - A deeper dive into why prediction market data is superior to traditional survey data for marketers.
- 6 (08:18) **Don't Navigate the Markets Yourself—Use AI** - A crucial practical tip: avoid trying to browse Calci and Polymarket manually.
- 7 (08:57) **Cricket Detour & Episode Wrap-Up** - The conversation takes a brief, personal turn before closing the episode.
+ Full timestamped outline available in the app
Guests on this episode
Show Notes
Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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What if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life. More from this podcast