Do This, NOT That: Marketing Tips with Jay Schwedelson

Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454

November 28, 2025

AI Summary

5 min read

🎙️ The Speakers & Context

The Format: Host discussion (solo host with implied co-host presence).
The Key Players:
- Jay Schwedelson: Founder of Guru MediaHub, marketing expert, and host. Credibility stems from hands-on A/B testing and practical marketing tactics.
The Vibe: Casual, conversational, and advice-driven with a touch of self-deprecating humor.

🎣 The Executive Hook

The "One Big Idea": The "100,000 person prompt" – a simple framing technique that forces AI tools to shift from creative to statistical mode, dramatically improving output performance. By asking AI to simulate how 100,000 real users would respond, you unlock deeper research and more accurate predictions.
Why It Matters: In an era where AI-generated content often underperforms, this low-cost, high-impact tactic can double click-through rates and improve open rates by over 70% in A/B tests. It’s a strategic edge for any marketer relying on AI for copy, subject lines, or CTAs.

🌍 The Contextual Pulse (News & Sentiment)

The Event: A listener question about poor AI output quality triggers the discussion.
The Sentiment: Bullish on AI’s potential when used correctly, but skeptical of default prompting. The host advocates for a contrarian approach to prompt engineering.

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What you'll learn

1 (00:00) **🎙️ Introduction: No Guest (Host-Only Episode)**
2 (00:42) **Work Question: Improving AI Tool Output**
3 (04:55) **Ridiculous Question: Hating Phone Calls**

+ Full timestamped outline available in the app

Show Notes

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.

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Best Moments:

(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.

(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.

(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.

(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.

(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.

(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.

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Prompts mentioned:

Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.
Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.
How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?
We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be?

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/