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5 min readWhen Baking a Pie Becomes a Leadership Lever
In 2000, Elisabeth Hendrickson was the newly hired Director of Quality Engineering at a Silicon Valley startup. Her boss called her into his office to say the company had invested heavily in testing under her leadership—a new lab, more people, test automation—and quality was worse than ever. She had no answer. That moment sent her on a years-long journey into systems thinking, and it eventually led to a realization that upends how most organizations think about quality: the person with "quality" in their title is almost never the person who can actually fix it.
The Floppy Disk That Exposed the System
Hendrickson's defining moment came when a developer tried to hand her a floppy disk in the hallway and said, "Here, test this." The software couldn't even be delivered to customers that way—it needed to go through a server, be signed with a certificate, and be vended down to clients. When she insisted the developer deliver it properly, it turned out the software wouldn't even load onto the server. It violated the rules for how software got to customers. If she had tested the floppy disk version, it would have passed all checks and then failed catastrophically in production—and it would have been her fault, because she had "quality" in her title.
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What you'll learn
- 1 (01:02) **Introducing Elisabeth Hendrickson** - Host Alan welcomes Elisabeth, a long-time figure in testing and agile, to the show.
- 2 (03:16) **Elisabeth's Origin Story** - From a TRS-80 in 1980 to tech writing for chips, then into QA, test automation, and eventually agile.
- 3 (08:04) **The "Better Testing, Worse Quality" Insight** - A defining career moment: as Director of Quality, Elisabeth's boss told her that despite massive investment, quality was worse.
- 4 (14:59) **Parallel Journeys: From Testing to Leadership** - Alan shares his own path: dissolving a QA team at Unity by moving testers into development roles, enabling teams to own quality.
- 5 (17:19) **Elisabeth's Post-Startup Path: Consulting and Agile Immersion** - After swearing off the "Director of Quality" title, she rebooted her consulting company and dove into the early agile community.
- 6 (25:37) **The Pivotal Chapter: Director of Quality (Again)** - Rob Mee hired her for the role she swore she'd never take, but with a mandate to *not* build a QA organization.
- 7 (28:18) **Curious Duck and the Path to the Book** - After a brief, ill-fitting VP role and a failed product attempt, Elisabeth returned to consulting with a new focus.
+ Full timestamped outline available in the app
Show Notes
In this engaging interview, Elisabeth Hendrickson shares her journey through the tech industry, her insights on systems thinking, and the principles behind her upcoming book 'Signals and Levers.' Discover how her experiences shape modern approaches to quality, leadership, and software delivery.
- Elisabeth's book: https://signalsandlevers.com/
- Elisabeth's linkedin: https://www.linkedin.com/in/testobsessed/
- The Curious Duck website: https://curiousduck.io/
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