Stripe Head of Design Katie Dill Breaks Down Their New Website

April 22, 2026

AI Summary

5 min read

Stripe’s new homepage took over a year to build, not because the old one was broken, but because the business had quietly outgrown its story. The 2020 site had held up well visually, but Stripe now serves AI companies with usage-based billing, platforms like Shopify, and multinational enterprises needing tax and revenue-recognition tools. The old site tried to handle this by adding more sections for different user types, hoping people would scroll until they found their match. The team realized that approach was losing the narrative. As head of design Katie Dill puts it, a website is “your manifesto, whether you explicitly call it that or not.” The redesign became an exercise in deciding what story to tell and how to tell it without overwhelming anyone.

The bento box and progressive disclosure

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What you'll learn

1 (00:25) **Why a Six-Year-Old Site Needed a Redesign** - Katie explains that the old homepage was still performing well, but the business had evolved beyond its story.
2 (05:17) **First Principles: What is a Website For?** - Patrick Collison framed the homepage as a "manifesto" that demonstrates who Stripe is and what it cares about.
3 (07:05) **The Live GDP Counter as Social Proof** - The decision to put Stripe's share of global GDP at the top of the page demonstrates scale and trustworthiness.
4 (08:39) **The Bento Grid: Solving the Product Discovery Problem** - The new "bento" section replaces the old scrolly sections to show the full breadth of the product suite at a glance.
5 (11:34) **The Role of Animation: Care and Delight** - Katie details how fine-tuned motion on the site communicates Stripe's attention to detail and makes the page feel alive.
6 (13:01) **The Metrics Section: Fun with a Purpose** - The animated data visualizations for metrics like uptime and global scale are designed to be joyful and intentional, not random.
7 (16:21) **Custom User Imagery: AI as a Tool, Not a Shortcut** - The custom images for user brands required extensive human oversight, even when using AI generation.

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Show Notes

Even the most successful websites eventually need a redesign. Take Stripe for example. After six years with the same homepage, they recently unveiled a brand new site that reflects how the fintech giant has evolved over the past few years. So when is the time right for a new landing page? And what should you prioritize in the redesign? In this episode of Design Review YC’s Aaron Epstein sat down Stripe’s Head of Design Katie Dill to pull the curtain back on their high profile redesign and to discuss how their team is evolving in a world dominated by new AI design tools.