WSJ What’s News
WSJ What’s News

Why Businesses Can’t Budget for AI

October 9, 2026

AI Summary

5 min read

The Pentagon plans to livestream the execution of a former Army officer who killed 13 people at Fort Hood in 2009, marking the first U.S. military execution in over 65 years. Meanwhile, SpaceX’s move to buy cellular spectrum licenses sent shares of AT&T, Verizon, and T-Mobile falling after hours, though analysts see no immediate threat. And if you have been struggling to budget for AI at your company, you are not alone — only 11% of businesses surveyed could forecast their AI spending accurately, down from the year before. This Friday’s episode of WSJ What’s News covers these developments and more, with a deep look at why AI costs are so hard to predict and how the technology is even changing the way people speak.

Nobel Peace Prize and Military Execution

Former U.N. human rights chief Navi Pillay was awarded this year’s Nobel Peace Prize. The Norwegian Nobel Committee praised her “firm moral compass” and commitment to international justice. Pillay, now a judge on the International Court of Justice, worked on apartheid-era crimes in South Africa, served on the International Criminal Tribunal for Rwanda, and has been involved in war crimes cases related to the occupied Palestinian territory.

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What you'll learn

  • 1 (00:28) **Pentagon Plans to Live Stream Execution** - The Pentagon announces it will live stream the firing squad execution of former Fort Hood shooter Nidal Hassan, the first U.S. military execution in over 65 years.
  • 2 (00:59) **Nobel Peace Prize Awarded to Navi Pillay** - Former UN human rights chief and International Court of Justice judge Navi Pillay is awarded this year's Nobel Peace Prize for her commitment to international justice.
  • 3 (02:59) **ICE Shooting in New York Sparks Protests** - An ICE officer shoots and injures a man in New York City during a targeted operation, triggering protests and political fallout.
  • 4 (03:53) **AI Chip Stocks Tumble on OpenAI Revenue Report** - Nvidia, Micron, and other AI chip stocks fall on reports that OpenAI's September revenue came in below prior company signals, though they have since recovered.
  • 5 (05:10) **Nvidia-Backed IPO Scrapped** - The cloud computing firm Fermis scraps its IPO plans, which would have been Australia's largest in 30 years, after investors balked at its valuation.
  • 6 (05:42) **SpaceX Shakes Up Wireless Market** - Shares of AT&T, Verizon, and T-Mobile fall after SpaceX announces a deal to buy cellular spectrum licenses, enabling it to move into the wireless market.
  • 7 (07:33) **The Impossible Task of Budgeting for AI** - Businesses are finding it nearly impossible to budget for AI as token usage and model costs become wildly unpredictable.

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Show Notes

A.M. Edition for Oct. 9. The Pentagon says it plans to live stream the execution of Fort Hood shooter Nidal Hasan. Plus, shares of U.S. wireless carriers drop after SpaceX takes a big step toward breaking into their market. And if you’re struggling to estimate your AI token usage, WSJ’s Stephanie Stamm explains just how challenging that’s become for businesses. Luke Vargas hosts.


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