After 3 Years, We’re Saying Goodbye… Here’s Why Why Your Podcast Isn’t Growing Is Ending
May 18, 2026
AI Summary
5 min readAfter three years and more than 300 episodes, Anthony and Tiger are ending Why Your Podcast Isn't Growing. The decision isn't burnout or failure—it's a strategic pivot driven by a single, uncomfortable observation: the number of business owners actively podcasting is shrinking, even as the opportunity for those who do it well has never been larger. The hosts argue that the show's original mission—helping existing podcasters grow—now targets a shrinking pool of people, while the real need is to reach the far larger group of coaches, consultants, and experts who haven't yet started a podcast at all.
The Show That Proved Its Own Methods
The podcast launched in 2023 with a clear goal: demonstrate that the hosts' growth strategies actually worked. They put their money where their mouth was, and it paid off. The show grew month over month, ranked on page one of Apple and Spotify for search terms like "how to grow a podcast," and generated a steady stream of inbound clients for their coaching business. "These were listeners who actually warmed up to me and Tiger," Anthony notes, making the sales conversation "a nice good alignment."
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What you'll learn
- 1 (00:00) **Cold Open: The Show Is Ending** - Anthony and Tiger announce that after three years, "Why Your Podcast Isn't Growing" is coming to an end.
- 2 (01:27) **Format Evolution & Lessons Learned** - The hosts walk through the three major format phases of the show and what each taught them about content strategy.
- 3 (03:19) **Proof of Concept: Ranking & Monetization** - The show achieved its original goal of ranking on Apple and Spotify for key search terms, which led to unexpected client acquisition.
- 4 (04:37) **The Shift in Perspective: Podcasting for ROI** - The hosts explain how their view of podcasting evolved from audience-building to direct revenue generation.
- 5 (06:16) **The Market Reality: Fewer Educational Podcasters** - The hosts reveal data from a contact with access to the live podcast database, showing a significant decline in education-based shows.
- 6 (08:21) **Why Now Is the Best Time to Podcast** - Despite the decline in podcasters, the hosts argue that the current climate makes podcasting more valuable than ever.
- 7 (09:30) **The Announcement: Expanding the Mission** - The hosts explain why they are ending the current show to launch a new one aimed at a wider audience of business owners who don't yet have a podcast.
+ Full timestamped outline available in the app
Show Notes
What happens when the podcast built to prove your strategies work… outgrows its original mission?
After three years, hundreds of episodes, and countless lessons in podcast growth and monetization, Anthony and Taig are officially saying goodbye to Why Your Podcast Isn’t Growing. But this isn’t the end of their journey — it’s the beginning of a much bigger vision.
In this final episode, they break down the real reasons behind ending the show, what they’ve learned from building a podcast-driven business, and why they believe podcasting is becoming even more valuable in the AI era.
Inside this episode, you’ll learn:
- Why podcasting has become one of the most powerful trust-building platforms in a world flooded with AI content
- The biggest lessons learned from 3 years of growing, monetizing, and evolving a niche podcast
- How business owners are using podcasts to generate clients, authority, and revenue without relying on social media
If you’ve been part of this journey, this episode will give you clarity on where podcasting is heading next — and why your opportunity is bigger than ever.
If you'd like to join us for our next journey, follow us here:
New Podcast: https://experts-being-found.captivate.fm/listen
New YouTube Channel: https://www.youtube.com/@anthonyandtaig
Exclusive Video Training Vault: https://getmorelisteners.com/privatevault