#348 | What The Top 1% Of Podcasters Do DIFFERENTLY AT Christmas To Blow Up Their Show
November 23, 2025
AI Summary
5 min read🎙️ The Speakers & Context
- The Format: Host discussion (co-hosts Ty Goshea and Anthony Wineri)
- The Key Players:
- Ty Goshea & Anthony Wineri: Podcast growth strategists and co-hosts of "Why Your Podcast Isn't Growing." They position themselves as industry veterans with six years of experience in the podcast space, giving them credibility on seasonal growth patterns and listener psychology.
- The Vibe: Reflective & Prescriptive. The tone is instructive and slightly frustrated with industry myths, but ultimately encouraging. They aim to debunk a common belief and provide actionable strategy.
🎣 The Executive Hook
- The "One Big Idea": The widespread belief that podcast listenership drops during December is a self-fulfilling prophecy caused by creators failing to adapt their content to listeners' changing routines and emotional states. The real opportunity lies in creating timely, emotionally resonant content that captures heightened attention while competitors go dark.
- Why It Matters: This insight challenges a core assumption about content strategy during seasonal shifts. It connects to broader behavioral economics—audiences don't consume less, they consume differently. Podcasters who understand this can capture disproportionate market share and build deeper listener loyalty during a period of reduced competition.
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What you'll learn
- 1 (00:00) **🎙️ Introduction: Hosts Ty Goshea & Anthony Wineri**
- 2 (01:22) **The Myth of the Christmas Hiatus**
- 3 (04:52) **Why Listener Habits Change (Not Decrease)**
- 4 (07:50) **How to Adapt Your Content for December**
- 5 (09:41) **Episode Framing Tactics for the Holidays**
- 6 (13:54) **The Opportunity of Reduced Competition**
- 7 (14:33) **The Cost of Inaction**
+ Full timestamped outline available in the app
Show Notes
What if the real reason your downloads drop in December has nothing to do with listeners disappearing—and everything to do with the content you publish?
Most podcasters assume Christmas kills their momentum, but top podcasters on Christmas quietly gain more visibility, build deeper listener loyalty, and position themselves for a massive January surge. The difference? They understand how listener psychology shifts in December and they create content that meets listeners in the moment.
In this episode, you’ll learn:
- How holiday routines change listener behavior—and how top podcasters on Christmas adapt to it
- Why generic episodes flop in December and what timely content your audience actually wants
- The simple seasonal strategies top podcasters on Christmas use to grow when everyone else goes dark
If you want to start 2026 with momentum instead of recovering from a December slump, press play and learn exactly how to stay relevant while everyone else disappears.
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Email [email protected] to get in contact with Taig & Anthony.
This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.
You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.
If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.