LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities

August 24, 2026

AI Summary

5 min read

LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities

When Shari taught her LinkedIn class at Stanford's business school, she started by asking how many students had filled out their "About Me" section. Usually, only about half raised their hands. These were business students with an average of five years of professional experience. If Stanford MBAs aren't using the most valuable real estate on their profiles, chances are you aren't either.

Shari spent nearly five years working at LinkedIn on both the profile team and LinkedIn Learning, and she now teaches a quarterly class at Stanford on writing a winning "About Me" section. She's also a LinkedIn Top Voice with over 35,000 followers. The core insight she brings from her time inside the company is simple: LinkedIn runs on metadata. Every piece of information you add—past roles, skills, recommendations, volunteer experience—gets stored and searched. When a recruiter looks for someone in the Bay Area with specific skills and experience, the more your profile is filled out, the more likely you are to appear in their results. "The whole point of your LinkedIn is to present yourself to the outside world," Shari says, "because once you do that, more opportunities are available to you."

The Three S Framework for Your About Me

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What you'll learn

1 LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities
2 Timestamped Outline
3 (00:00) **Episode Introduction & Host Credentials** - Shari and Jean introduce the LinkedIn masterclass, with Shari sharing her background working at LinkedIn for nearly five years and teaching LinkedIn classes at Stanford Business School.
4 (03:26) **Why LinkedIn Matters Now - The Post-Cringe Era** - The hosts discuss a recent New York Times article asking if LinkedIn is entering its "post-cringe era," arguing the platform has evolved from an online resume to a personal website.
5 (04:46) **The Metadata Principle: Why Filling Out LinkedIn Makes You Discoverable** - Shari explains how LinkedIn works as a search engine that scrapes all profile information to match users with recruiters and opportunities.
6 (07:00) **The Three S Framework for Your About Me Section** - Shari introduces her proprietary framework for writing an effective about me section, which she teaches at Stanford Business School.
7 (09:31) **Beginner Profile Examples: Short and Sweet** - The hosts walk through three real beginner-level about me examples that are one to three sentences long.

+ Full timestamped outline available in the app

Show Notes

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When was the last time you revamped your LinkedIn profile? As a LinkedIn Top Voice who also spent five years working on the company’s Profile and LinkedIn Learning teams, Cherie knows what makes a profile stand out. In Part 1 of this LinkedIn Masterclass, we share the top lessons from the class Cherie teaches each year at Stanford’s Business School.

Tune in for lessons on:

✅ Cherie’s framework for a standout "About Me"

✅ How to build your About Me section (beginner, intermediate, and advanced)

✅ Why your profile should make you “one in a million” instead of “one of a million”

✅ How LinkedIn uses metadata and how to make your profile more searchable

✅ The biggest mistakes that make your LinkedIn sound generic or AI-generated

✅ Why writing in first person can make your profile feel stronger and more authenticPull up your profile and follow along!

And stay tuned for Part 2, where we roast the wild world of the LinkedIn Lunatics Reddit thread and give real Tiger fam profiles a makeover.

Timestamps:

00:00: Cold Open

01:01: Introducing: Our Linkedin Masterclass Series

02:15: Why you’re underutilizing LinkedIn right now

03:58: Why it’s important to have a filled-out LinkedIn

06:27: The Three S’s of a great ‘About Me’ Section

08:56: Beginner profiles: something is better than nothing

10:15: Great examples of ‘About Me’ sections

18:22: Top Tier Beginner ‘About Me’ takeaways

19:00: Diving into the “Intermediate’ profiles

21:58: How to use emojis without sounding like AI

26:00: Analyzing Cherie’s ‘About Me’ section

30:40: Advanced: LinkedIn SEO and keywords

33:05: How LinkedIn search actually works

34:30: How to avoid sounding AI-generated

35:08: The importance of writing in first-person

36:43: Mini exercise: one-sentence LinkedIn test

37:13: Closing thoughts

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