I Worked at LinkedIn. Stop Making These Profile Mistakes [Part 2 of 2]

August 31, 2026

AI Summary

5 min read

"I Worked at LinkedIn. Stop Making These Profile Mistakes"

Shri Brooklyn spent nearly five years on LinkedIn's profile team, later teaching a Stanford Business School course on optimizing LinkedIn profiles. In this second part of a two-part masterclass, she and co-host Jean walk through real profiles submitted by listeners, offering specific, actionable feedback. The episode also dissects examples from the "LinkedIn Lunatics" subreddit to show what not to do when posting.

The Headline Is Prime Real Estate—Don't Overcrowd It

The first profile reviewed belongs to Paul Agerwall, whose headline runs six or seven ideas long: "Scholar Marketing + Strategy, Community Builder, Helping Students Stack Scholarships, Internships, and Followings... Engaging and Connecting People Wherever I Land." Shri's diagnosis is blunt: "This is very valuable real estate, but it should only be a few thoughts, not six or seven." She recommends two to three items maximum so readers can quickly grasp what you're about. The phrase "engaging and connecting people wherever I land" is especially problematic because "it could be about a million people." The guiding principle: your profile should be "one in a million, not one of a million."

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What you'll learn

1 (01:00) **Remove "Broetry" from Your Posts** - Jean introduces the concept of "broetry"—short, over-dramatic sentences—and explains why it damages credibility on LinkedIn.
2 (03:34) **Call for Submissions: Real Profiles for Real Roasts** - The hosts announce they will review actual LinkedIn profiles submitted by the Tiger Fam, giving constructive criticism so everyone can learn.
3 (04:03) **Profile 1: Paul – The Overstuffed Headline** - The hosts critique a profile with a headline that tries to say too much, diluting its impact.
4 (09:32) **Profile 2: Audia – The Student Profile That Needs a Story** - The hosts review a Stanford student’s profile, praising its structure but pointing out a major gap in the "About" section.
5 (14:47) **Advanced Tactic: The Name Pronunciation Feature** - Sheri demonstrates how to go beyond a simple name recording and turn it into a personal introduction.
6 (16:38) **Profile 3: Wajita – Strong Headline, Overlong About Section** - The hosts review a profile with a great headline and photo but an "About" section that is too dense and shifts between third and first person.
7 (22:26) **Industry Doesn't Matter: Personality Wins** - The hosts address the question of whether traditional industries (banking, military) need a different approach on LinkedIn.

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Show Notes

Thank you to Granola for sponsoring this video. Try it for free at https://www.granola.ai/TIGERSISTERS

Check out our matcha brand, Sisters Matcha at ⁠https://www.sistersmatcha.com⁠

What separates a LinkedIn profile that gets ignored from one that creates opportunities? In Part 2 of our LinkedIn Masterclass, we’re putting real Tiger Fam profiles under the microscope, sharing actionable feedback, easy-to-implement improvements, and insider tips from Cherie’s five years at LinkedIn, and the LinkedIn workshop she teaches every year at Stanford’s GSB.

Tune in for:

✅ Live reviews and makeovers of real Tiger Fam LinkedIn profiles

✅ Lessons on how to optimize your headline, banner, profile photo, and ‘About Me’

✅ The hidden LinkedIn features most people never use

✅ Common mistakes that make profiles feel generic or AI-generated

✅ A roast (with love) of some legendary LinkedIn Lunatics posts

✅ Cherie's biggest rule for writing LinkedIn content people actually want to read

Whether you're a student, founder, executive, job seeker, or someone who hasn't updated their profile in years, this episode is packed with actionable advice you can implement immediately.

Timestamps:

00:00: Cold Open

01:06: Welcome to Part 2 (And reviewing Part 1)

01:28: What to expect in this episode

02:24: Reviewing Tiger Fam profiles

03:18: How to include name pronunciations in your profile

04:12: The importance of refining your headline

09:34: Leveling up a beginner profile

12:54: Advanced tactic: adding a voice welcome to your profile

15:05: Tip: have a nice visible photo of you looking at camera

17:28: Make your ‘About Me’ easy to scan with clear sections

18:28: Tip: use concrete numbers to separate text blocks

19:30: Use first person language to sound more personable

22:00: Lovingly roasting LinkedIn Lunatics reddit

27:35: Adding value to your audience

28:55: Closing thoughts

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▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs

▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor

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