How She Used Claude to Build a Million-Dollar Business: Prompts, Agents, Automations & Real Workflows | CatGPT

August 17, 2026

AI Summary

5 min read

Kat Getz, known online as CatGPT, built a million-dollar business selling landline phones—Physical Phones—and then expanded into a media company and a learning community called Cat Labs. In this conversation with the Tiger Sisters, she walks through how she actually uses AI to run those businesses, what the tools can and cannot do, and why the most important skill right now is not knowing every platform but learning to be direct with both machines and people.

AI as a Hundred Mediocre Interns—and How to Train Them

Getz agrees with the framing that current AI is like having a hundred mediocre interns at your fingertips, but she stresses that the metaphor cuts both ways. "Much like an intern or a human hire, you have to train these systems to understand you and your business," she says. The tools and access you give it determine how useful it becomes. The first step is connecting the AI to your existing systems—Slack, Google Drive, Gmail, calendar—so it can actually do things rather than just chat. The second is enriching it with context by organizing conversations into projects or folders. When you build a project around a specific domain like finance or customer service, that part of the AI gets better at learning your preferences over time.

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What you'll learn

1 (04:41) **AI as a Supercharger, Not a Magic Wand** - Kat sets the record straight: AI won't build a business for you, but it dramatically accelerates execution when combined with real business knowledge and grit.
2 (06:05) **Turning "Mediocre Interns" Into High-Performers** - Kat explains the two key levers for making AI outputs vastly more useful: giving it more access and more context.
3 (08:12) **Your First Step Into AI Agents (It's Not Scary)** - A simple, 10-minute guide to moving from a basic chatbot to using AI as an autonomous agent.
4 (09:52) **Real Example: The Brand Deal Automation That Blew Kat's Mind** - Kat walks through the exact agent she built to solve a chaotic business problem, turning Slack noise into a structured database.
5 (13:05) **How to Set a Scheduled Automation in Plain English** - The process is as simple as describing what you want in a text box.
6 (15:03) **Which AI Platform Should You Use? Pick One and Go Deep** - Kat argues against tool-hopping and explains why deep familiarity with one interface is more valuable than surface-level knowledge of many.
7 (18:43) **Real Example: The Accounts Receivable Automation (With a Cautionary Tale)** - Kat shares another agent that matches bank statements to expected payouts, while honestly admitting its limitations.

+ Full timestamped outline available in the app

Show Notes

Check out our matcha brand, Sisters Matcha at ⁠https://www.sistersmatcha.com⁠

AI is everywhere, but how are you actually using it to make your work more productive? This week, we sit down with Cat Goetze, aka CatGPT. She's an AI expert, founder, and content creator.

We discuss how she used AI to help turn her company, Physical Phones, into a million-dollar business, and dive into her playbook for going from basic chatbot prompts to AI that actually gets sh*t done.

Tune in for lessons on:

✅ How to graduate from using AI as a chatbot to building AI agents and automations

✅ Cat’s best meta-prompting techniques for getting better and more thoughtful results

✅ How to use AI to challenge your assumptions instead of simply validating your beliefs

✅ Why you should still double-check AI’s work, and how to train it when it makes mistakes

✅ How being more direct (with AI and people) can lead to clearer and better outcomes

And! Stay tuned for a special “Roommate Revelations” segment where we spill what we learned about each other after a week of living together in the South of France for Cannes. Whether you’re AI-curious or already deep in the rabbit hole, this episode will level up the way you use it.

Timestamps:

0:00: Cold Open

1:15: Introducing Cat Goetze

3:15: How cat used AI to build a million-dollar business

7:15: Turning AI from a chatbot into an agent

9:05: Cat’s brand deal automation

11:07: How to set personalized automations

13:27: Which AI platform should you use?

15:37: Should you pay for an AI platform?

16:38: How Can automates accounts receivables

19:15: How to train AI when it gets something wrong

24:10: Cat’s best prompting hack: ask AI to interview you

27:24: Why voice and dictation is the future

31:42: Cherie’s AI voice mode hack

34:20: Using AI in your personal life

36:00: How to Stop AI From Just Validating You

38:00: AI’s environmental impact

40:48: Cat’s best meta-prompting techniques

45:45: Why AI literacy matters right now

51:36: How to give AI more direct feedback

56:53: Roommate Revelations: Cannes edition

1:01:45: Closing thoughts

🐯👯‍♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters Decoding Money • Power • Love

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