Thinking Crypto News & Interviews
Strive SATA is the Best Bitcoin Treasury Company Not Saylor's MSTR Strategy!? | Jeff Walton
July 13, 2026
AI Summary
5 min readIn 2020, Jeff Walton was working in reinsurance—a niche corner of finance where he spent 11 years structuring volatility tranches for insurance companies, trading over $5 billion in risk. While his insurance clients were watching their balance sheets decline, he noticed a company called Strategy (then MicroStrategy) that had gone from $500 million to $50 billion in five years by adopting Bitcoin as its treasury asset. That moment changed his career. Walton left reinsurance in 2025, joined Strive as Chief Risk Officer, and now helps run a Bitcoin treasury company that has become the seventh-largest corporate holder of Bitcoin—without taking on any debt.
The Debasement Problem and Strive's Mission
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What you'll learn
- 1 (04:02) **Guest Background & Reinsurance Lens** - Jeff Walton explains his 11-year career in reinsurance (insurance for insurance companies) and how it shaped his view of Bitcoin as digital capital.
- 2 (11:05) **Strive's Mission: Solving the Fixed Income Crisis** - The company aims to address underfunded pensions and the debasement gap by creating a low-volatility Bitcoin-based product for risk-averse investors.
- 3 (13:01) **SATA as a Portfolio Diversifier** - Explains how SATA fits into Modern Portfolio Theory as a new asset class with a unique risk-return profile.
- 4 (14:24) **SATA's Daily Dividend Innovation** - Strive's perpetual preferred equity (SATA) pays daily dividends, a first in capital markets history.
- 5 (17:15) **Where the Yield Comes From** - Explains the balance sheet mechanics behind the 13% annualized daily dividend.
- 6 (19:12) **Resilience to Black Swan Events** - How Strive's capital structure (no debt, no margin calls) protects against severe Bitcoin drawdowns.
- 7 (20:20) **Bitcoin Acquisition Strategy & Dual Product Structure** - Strive uses SATA (low volatility, high yield) to attract capital, which is then deployed into Bitcoin, while the common stock (STRC) offers high volatility exposure.
+ Full timestamped outline available in the app
Show Notes
Jeff Walton, Chief Risk Officer at Strive, joined me to discuss how the company is building its Bitcoin treasury strategy to drive growth and generate yield.
Topics:
- Strive recently surpassed Coinbase as a public Bitcoin holder
- Bitcoin accumulation strategy
- Generating Bitcoin yield
- MSTR Strategy STRC
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🔊 Listen to content on Apple Podcasts - https://podcasts.apple.com/us/podcast/thinking-crypto-news-interviews/id1458945676
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💼Business Inquiries💼
[email protected]
⏰ Time Stamps ⏰
00:00 Intro
03:13 Jeff's background
09:04 Bitcoin's use cases
50:38 Wrap up questions
=================================================
#Bitcoin #BTC Strive #Crypto #CryptoNews #Cryptocurrency #BitcoinNews #Ripple #XRP #XRPNews #Ethereum #EthereumNews #ETH #Solana #Solananews #money #investing #trading #Altcoin #Altcoins #Stablecoin #Tokenization #Podcast #ThinkingCrypto #news =================================================
The Thinking Crypto Podcast is your home for the best Crypto News and Interviews - crypto, cryptocurrency, crypto news, bitcoin, bitcoin news, xrp, xrp news, ripple, ripple news, ripple
Topics:
- Strive recently surpassed Coinbase as a public Bitcoin holder
- Bitcoin accumulation strategy
- Generating Bitcoin yield
- MSTR Strategy STRC
Brought to you by 🏦 Learn about iTrustCapital’s powerful Premium Custody Account (PCA) and tax-advantaged Crypto IRA platforms https://www.itrustcapital.com/go/thinkingcrypto iTrustCapital Representative: [email protected]
💡Get the (Re)Thinking Crypto Book on Amazon - https://www.amazon.com/dp/B0D2525DYX
🖥️ Learn Crypto with Expert Commentary - http://MyCryptoCourse.com
Sponsors:
🔐 Safely Store your Crypto with Trezor Hardware Wallets - https://affil.trezor.io/SHlz
🌟Uphold - Signup with Uphold. https://uphold.sjv.io/gbED4X Terms Apply. Cryptoassets are highly volatile. Your capital is at risk.
🖥️ Sign up with Santiment to get quality crypto metrics - https://app.santiment.net/pricing?fpr=thinkingcrypto Get 25% discount with code THINKINGCRYPTO
📰 Sign up for the Free Thinking Crypto Weekly Newsletter https://thinkingcrypto.substack.com/
✅ Become a Channel Member - https://www.youtube.com/channel/UCjpkwsuHgYx9fBE0ojsJ_-w/join
🔥 Buy Merch & support the Podcast https://my-store-574b5b.creator-spring.com/
🧙♂️Merlin - http://tinyurl.com/MerlinTCYouTube “I am a Merlin partner and get compensated for purchases made through links in this content"this content"
Follow on social media:
➡️ X(Twitter) - https://x.com/thinkingcrypto
➡️ Facebook - https://www.facebook.com/thinkingcrypto/
➡️ LinkedIn - http://linkedin.com/company/thinking-crypto
➡️ Instagram - https://www.instagram.com/thinkingcrypto/
➡️ TikTok - https://www.tiktok.com/@thinkingcrypto5
➡️ Threads - https://www.threads.net/@thinkingcrypto
➡️ Website - https://www.ThinkingCrypto.com/
🔊 Listen to content on Apple Podcasts - https://podcasts.apple.com/us/podcast/thinking-crypto-news-interviews/id1458945676
🔊 Listen to content on Spotify - https://open.spotify.com/show/221AV5A65v7uYEsuMviVKl
💼Business Inquiries💼
[email protected]
⏰ Time Stamps ⏰
00:00 Intro
03:13 Jeff's background
09:04 Bitcoin's use cases
50:38 Wrap up questions
=================================================
#Bitcoin #BTC Strive #Crypto #CryptoNews #Cryptocurrency #BitcoinNews #Ripple #XRP #XRPNews #Ethereum #EthereumNews #ETH #Solana #Solananews #money #investing #trading #Altcoin #Altcoins #Stablecoin #Tokenization #Podcast #ThinkingCrypto #news =================================================
The Thinking Crypto Podcast is your home for the best Crypto News and Interviews - crypto, cryptocurrency, crypto news, bitcoin, bitcoin news, xrp, xrp news, ripple, ripple news, ripple
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