Q&A with Supreme CEO Sandy Chadha & CFO Suzanne Smith

Supreme, the FMCG group spanning drinks, wellness, vaping, electricals, and household products, reported record sales of £270 million for FY 2025/26, up 17% year on year. In this Q&A, CEO Sandy Chadha and CFO Suzanne Smith walk through what drove that growth, how the business navigated a major regulatory transition in vaping, and what comes next as a new vape tax looms and the company deepens its vertical integration.

The growth story: acquisitions, vaping transition, and organic strength

The £40 million revenue increase came from two roughly equal sources. About a third was organic growth, driven overwhelmingly by vaping. That might sound surprising given that the UK banned disposable vapes at the start of the financial year, forcing Supreme to move all its retail partners and their consumers onto rechargeable pod systems. Smith called the £20 million of vaping growth "testament to the Supreme platform" and the trust retailers placed in the company to manage the transition. She noted there were no stock write-offs in the results, which she described as a direct result of meticulous stock management and handover.