How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

October 4, 2025

AI Summary

5 min read

The host of The Startup Ideas Podcast walks through a specific, three-tool workflow for generating viral short-form video concepts using Sora 2, Claude, and Perplexity. The core argument is that raw AI video generation is not enough; the real leverage comes from a structured research and evaluation process that increases the probability of a video resonating with a target audience. The episode is a tutorial, grounded in the psychology of what makes content spread, and it is built around a single worked example: promoting the host's own startup, IdeaBrowser.

The host begins by framing the opportunity in historical terms. "People who understood how to use YouTube in 2006 to 2012 did better than people who didn't. People who understood how to use Instagram from 2012 to 2019 did better." The current moment, he argues, belongs to those who can master Sora 2 for short-form video. The goal is not just to generate video, but to own attention, which in turn makes it easier to launch consumer apps, SaaS products, and micro-SaaS. The entire workflow is designed to increase the "likelihood of success" — a phrase he repeats as a grounding principle.

Step one: Perplexity as a research agent

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What you'll learn

1 (00:00) **Introduction & Episode Goal** - Host explains the episode will walk through a complete workflow using Perplexity, Claude, and Sora 2 to generate viral video concepts.
2 (03:04) **Step 1: Use Perplexity as a Research Agent** - Host demonstrates how to prompt Perplexity to research viral content strategies for a specific audience.
3 (06:08) **Step 2: Ingest Research into Claude to Generate Video Concepts** - Copy the Perplexity research into Claude and prompt it to act as a social media content strategist.
4 (09:14) **Step 3: Use Claude as an Evaluation Agent** - The critical step most people skip: have Claude rate and rank the 10 concepts.
5 (11:57) **Step 4: Prompt Claude to Write Optimized Sora 2 Prompts** - The final step: have Claude generate the actual Sora 2 prompts for the top concepts.
6 (17:18) **Conclusion & Call to Action** - Recap of the workflow: research (Perplexity), concept & score (Claude), generate (Sora 2). Encourages iteration and posting.
7 Standout Quotes

+ Full timestamped outline available in the app

Show Notes

On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2.

Timestamps:

00:00 - Intro

01:32 -Why Sora 2 gives you an unfair advantage

03:02 - Using Perplexity as a research agent

06:07 - Generating concepts with Claude

09:15 - Evaluating concepts for viral potential

14:51 - Implementing prompts in Sora 2

18:10 - Final thoughts and demonstration

Key Points:

• A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation

• Creating viral content gives startups an "unfair advantage" in distribution and attention

• Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit)

• Testing multiple AI-generated concepts to find what resonates with your target audience

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