The Startup Ideas Podcast
The Startup Ideas Podcast

How I use Veo3 + Sora 2 to create Viral AI Videos (300M+ views)

October 13, 2025

AI Summary

5 min read

How to Build Viral AI Video Ads: A Step-by-Step Workflow

PJ Ace has generated over 300 million views for AI video ads, including a David Beckham spot that hit 230 million views and an Origin Financial ad that reached 2 million. His agency, John Row, scaled to six and seven figures in months by serving larger brands that want to use AI video without triggering backlash. The core insight: make the ads feel like Super Bowl commercials—ridiculous, comedy-first, with the brand appearing only at the end. "If people are laughing the whole time or they're entertained, one, they're more likely to watch the full ad, and two, they're less likely to bust up pitchforks."

The Scripting Phase: Big Ideas and Public Domain IP

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What you'll learn

  • 1 (01:08) **PJ's End-to-End Workflow for Viral AI Ads** - PJ introduces the full process used to scale a six-to-seven-figure AI-native agency in months, promising to share prompts and screens.
  • 2 (02:53) **Watch the Origin Financial Ad** - The ad is played, showing historical bad financial advice (Pompeii timeshare, Marie Antoinette cake, Titanic tickets, Beanie Babies, Enron/Blockbuster, meme coins).
  • 3 (05:11) **Step 1: Scripting & Big Idea** - PJ breaks down the writing process, starting with loose concepts in ChatGPT.
  • 4 (12:08) **Step 2: Script to Shot List in ChatGPT** - Upload the script to ChatGPT to generate a shot list with structured image prompts.
  • 5 (13:44) **Step 3: Image Generation with Rev (Reev)** - PJ demonstrates using Rev (rev.com) to generate three variations of each shot from the ChatGPT prompts.
  • 6 (20:44) **Step 4: Animation with Veo3** - Upload the selected images as starting frames into Veo3 for animation, especially for talking characters.
  • 7 (24:17) **Tool Stack & Pricing** - PJ breaks down the recommended tool stack and costs.

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Show Notes

Join me as I chat with PJ Ace from Genre AI as he breaks down his comprehensive process for creating viral AI videos that have garnered millions of views for clients like David Beckham and Origin Financial. He demonstrates how to use a combination of AI tools to script, generate images, animate characters, and edit professional-looking commercials. The conversation also explores how emerging technologies like Sora will transform the industry while emphasizing that great creative ideas will remain the most valuable asset.

Timestamps:

00:00 - Intro

04:47 - AI Video Process Overview

06:54 - Script Writing Process

12:36 - ChatGPT for Shot List Creation

13:39 - Reve AI for Storyboarding

20:39 -Veo3 for Video Generation

27:28 - Editing and final production

28:08 - Final Tips and Tricks

34:37 - Sora's impact on the AI video production workflow

Key Points:

• PJ shares his complete process for creating viral AI videos that has helped scale his agency to six and seven figures in months

• The workflow involves scripting, creating shot lists with ChatGPT, generating images with Rev, animating with VO3, and final editing

• Using recognizable IP, juxtapositions, and internet-native content helps videos gain traction and views

• PJ discusses how OpenAI's Sora may disrupt current workflows but believes creative ideas will remain the most valuable asset

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