He's built multiple $1M+ funnels, Here's What Works In 2025
April 21, 2025
AI Summary
5 min readThe Funnel Playbook: How Agencies Are Building $1M+ Services in 2025
Nils, CEO of Perspective (a funnel-building software), spends $250,000 a month on paid traffic to funnels. He's watched hundreds of agencies using his tool scale from zero to $10,000–$100,000 per month, and some to over $1M per month. The pattern is specific, repeatable, and increasingly AI-driven.
The Core Model: Productized Services Built on One Funnel
The most successful agencies Nils observes are not generalists. They pick one industry — ideally one that is "not too tech-heavy" and whose owners "don't want anything to do with" marketing. Insurance, manufacturing, law, medical, solar. Then they choose a business-critical service — the two dominant ones being recruiting and lead generation. "That is literally the only thing that will still get you low churn in the agency business nowadays," Nils says. Every business needs new people or new customers to scale.
Continue reading the full summary in the app — free to try.
Read Full Summary →Free • No credit card required
Never miss an episode of The Startup Ideas Podcast
Get every new episode summarized in your inbox — free, ~5 minutes to read.
No spam. Unsubscribe anytime.
What you'll learn
- 1 (00:00) **Introduction & The Big Opportunity** - Nils, CEO of Perspective, introduces the episode's focus: building productized services using funnels and AI.
- 2 (03:54) **The Two Business-Critical Services That Work** - The only services that keep agency churn low are recruiting and lead generation.
- 3 (07:23) **The Agency Service Blueprint: One Funnel, AI-Powered Fulfillment** - How to build a productized service around a single, proven funnel template.
- 4 (11:10) **Why Most Funnels Fail & The "Delightful Experience"** - The core problem with traditional funnels and how Perspective solves it.
- 5 (14:44) **How to Create a Killer VSL (Video Sales Letter)** - Nils' process for scripting high-converting videos.
- 6 (19:00) **The "Delightful Experience" in Practice: Personalization & Consistency** - Specific tactics that drive 26-28% conversion on cold Meta traffic.
- 7 (23:52) **Live Funnel Build & Key Features** - Nils walks through building a funnel in Perspective, highlighting the most important features.
+ Full timestamped outline available in the app
Show Notes
Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.
Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 - Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 - Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas
Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy
Key Points:
• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue
1) The Productized Service Revolution
Agencies are shifting from service-heavy to product-heavy models using AI + automation.
Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template
The best part? You can run this with just 1-2 freelancers + AI agents.
2) The Two Most Profitable Service Models
Across thousands of agencies using Perspective, two business models consistently outperform:
A) RECRUITING FUNNELS
Help businesses find talent through automated systems
B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses
3) The "One Funnel, Sell Twice" Strategy
The most successful agencies:
• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents
Top agencies in Perspective convert at 26-28% on COLD traffic!
4) What Makes High-Converting Funnels Work?
The best performing funnels focus on:
• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
More from this podcast
The Startup Ideas Podcast →