AI Summary
5 min readGreg Eisenberg spent an hour live-streaming his first hands-on session with Claude Design, and the experience was a mix of genuine excitement, repeated errors, and a few moments that felt like magic. He started with a wireframe for a brain-training app for seniors, moved through a venture capital pitch deck, and ended with a video ad. The results were uneven, but the process itself revealed a lot about how to get real value out of the tool.
The questionnaire is the killer feature
Eisenberg's strongest reaction came early, when Claude Design asked him a series of questions before generating anything. It wanted to know the primary device, the tone of the mascot, which screens to wireframe, how many design directions to explore, which gamification elements to include, and how prominent the family caregiver should be in the app. He was genuinely surprised: "I was impressed with the questionnaire. Felt like it did a good job at looking at what the idea was and extrapolating from there like a product manager that was actually quite good."
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What you'll learn
- 1 (02:59) **Opening & Setup** - Greg introduces the live-stream premise: getting hands-on with Claude Design in real time, with no editing or polish.
- 2 (03:54) **Picking an Idea & Starting a Wireframe** - Greg grabs a mobile app idea from IdeaBrowser.com and begins a wireframe for "Senior Brains."
- 3 (06:41) **Claude Design's Questionnaire Impresses** - The tool asks detailed, context-aware questions about the app's tone, screens, and audience.
- 4 (09:26) **Three Wireframe Directions Generated** - Claude Design produces three distinct wireframe directions with a "warm and friendly" agency feel.
- 5 (13:56) **Reviewing the Wireframes** - Greg walks through each direction, highlighting the design thinking and user experience.
- 6 (17:32) **Chat Votes & High-Fidelity Request** - The live chat picks Direction A, and Greg asks for a high-fidelity version inspired by Duolingo and Brain Rot.
- 7 (19:05) **Breaking & Debugging** - Claude Design errors out on the high-fidelity request, demonstrating a real-world bug.
+ Full timestamped outline available in the app
Show Notes
I go live and get my hands dirty with Claude Design, Anthropic's new design tool in research preview. Across roughly an hour, I run a real workflow end-to-end: pulling a product idea from Idea Browser, generating wireframes, iterating into visual designs, building a pitch deck, and attempting a 30-second video ad. I share my first reactions in real time and take feedback from the chat. By the end, I land on a clear verdict — best-in-class for wireframes and visuals, weaker for video — and give you a practical sense of where this tool fits in your workflow.
Timestamps
00:00 – Intro
00:50 – Claude Design walkthrough
03:48 – Picking a product idea from Idea Browser: Senior Brains
05:54 – Wire-framing Senior Brains
13:54 – Reacting to the generated wireframe
20:44 – Building a pitch deck for Senior Brains
30:39 – Reacting to a pitch deck
34:58 – Reacting to Hi-Fi wireframe
40:40 – Creating a 30-second animated video ad
48:58 – Reacting to animated video ad
58:10 – Final verdict and recommendations
Key Points
- Claude Design's wireframing is the strongest capability I've seen in a design tool to date, especially the questionnaire that extrapolates like a product manager.
- The pitch deck generation nails roughly 90% of the output with minimal input, which saves hours.
- Visual design mockups come through clean and usable, ready to iterate with 30 minutes of back-and-forth.
- Video generation lands at about a 5/10 — workable as a social post, weaker as a real commercial.
- Start with wireframes first to conserve tokens and sharpen feature decisions before committing to high fidelity.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIN
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