ChatGPT 4o Image Generation replaces your $10,000 Ad Agency (Expert Demo)
April 2, 2025
AI Summary
5 min readChatGPT 4o Image Generation: Replacing Your $10,000 Ad Agency
The Core Insight: Prompting Is Less Important Than You Think
Jacob Pozel, who has been going viral with AI-generated ads, joined the podcast to demonstrate how ChatGPT 4o's image generation can produce professional-grade advertising creative in minutes. The key insight that runs through the entire conversation is that ChatGPT 4o is fundamentally different from other image generation tools like Midjourney, Flux, or Ideogram. Because it is a multimodal language model rather than a pure image model, "the prompting is way less important" than most people assume. The model has a much better understanding of intent and creativity.
What matters far more, according to Pozel, is the quality of the inspiration images and product images you provide. The prompt itself can be surprisingly basic. The model's intelligence does the heavy lifting.
The Two Approaches: Reference Images vs. Pure Prompting
Pozel distinguishes between two main approaches depending on what you are trying to advertise.
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What you'll learn
- 1 (00:00) **Introduction: The Promise of AI-Generated Ads** - Host sets up the episode's premise: learning to create winning ads with ChatGPT 4o image generation, and introduces expert Jacob Pozel.
- 2 (02:04) **Key Insight: Why ChatGPT 4o is Different from Other Image Models** - Jacob explains that ChatGPT 4o is a multimodal language model, not a pure image model, so prompting is less important than providing good inspiration and product images.
- 3 (03:10) **Example 1: Reference Ad + Product Image** - Jacob shows how to create an ad by providing an inspiration ad and a product image, with a simple prompt.
- 4 (05:55) **Example 2: No Reference Image (Well-Known Brand)** - Jacob demonstrates creating an ad for a well-known brand (Adidas) without a reference image.
- 5 (09:11) **Detour: Using Sora's Explore Page for Prompt Inspiration** - Jacob reveals a little-known resource for finding effective prompts.
- 6 (12:25) **Critical Prompting Principle: Start a New Chat for Adjustments** - Jacob explains a key workflow rule to avoid degrading image quality.
- 7 (13:34) **Example 3: Product Image + Reference Image (AG1)** - Jacob shows how to recreate an ad for a different brand (AG1) using a reference ad and product imagery.
+ Full timestamped outline available in the app
Show Notes
Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.
Timestamps:
• 00:00 - Intro
• 02:01 - Best practices and the importance of inspiration images
• 05:52 - Using Reference Images vs. No Reference
• 09:07 - Exploring Sora for Prompt Inspiration
• 13:33 - Another example of reference image + product image
• 16:20 - More Ad Examples (Ridge Wallet)
• 18:14 - More Ad Examples (Replit)
• 19:12 - Where to find Ad inspiration
• 20:00 - Live Ad Creation for LCA
• 33:37 - Ad Concept Development for LCA
• 37:37 - Finalizing the Ad and Next Steps
Key Points:
• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts
• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements
• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images
• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques
1) The Secret to Great AI-Generated Ads
Forget complex prompting - the REAL magic is in your reference images!
Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."
ChatGPT understands intent better than other AI image tools.
2) The Simple Framework
Here's the basic formula Jacob uses:
• Find an inspiration ad you like
• Add your product image
• Give simple instructions
• Let ChatGPT work its magic
The model is SMART enough to understand what you want without elaborate prompts.
3) When to Use Reference Images vs. When Not To
KEY INSIGHT: ChatGPT already knows popular brands!
"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.
For well-known brands: Simple prompts work fine
For newer/smaller brands: ALWAYS provide reference images
This saves you tons of time!
4) Pro Tip: Where to Find Ad Inspiration
Jacob's go-to sources for ad inspiration:
• Creative OS
• Foreplay
• Icon
These tools pull from Meta's ad library and make it searchable.
Finding the right reference ad is HALF the battle!
5) The Hidden Goldmine Nobody's Talking About
ALPHA ALERT: Check out Sora's explore page!
"This is a piece of alpha that people do not know about right now," Jacob revealed.
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