The Startup Ideas Podcast
The Startup Ideas Podcast

Bootstrapping Through a Bear Market with Noah Kagan

July 7, 2022

AI Summary

5 min read

Bootstrapping Through a Bear Market with Noah Kagan

Noah Kagan, founder of AppSumo, spent his twenties cycling through high-profile jobs and failed startups—Intel (14 months), Facebook (9 months), Mint (9 months), a funded startup called Kickflip (10 months), and then Gambit, which did well until Facebook sued them. By 30, he was not super rich and not married, but he had accumulated something more useful: a clear picture of what he didn't want. He didn't want to work with arrogant people. He didn't want to build something that required a developer or a support team. He wanted to promote things he actually liked. That clarity, born from repeated failure, became the operating system for AppSumo.

The Business Model That Funds Itself

Continue reading the full summary in the app — free to try.

Read Full Summary →

Free • No credit card required

What you'll learn

  • 1 (00:00) **Honesty and Energy Management** - The conversation opens with a discussion about being honest when declining commitments and the importance of managing your energy.
  • 2 (10:56) **Noah Kagan's Background and Path to AppSumo** - Noah shares his origin story, from growing up in Silicon Valley to the failures that led to AppSumo.
  • 3 (20:57) **The AppSumo Origin Story and Business Model** - The specific insight behind AppSumo, its early days, and the mechanics of its cash-flow-positive model.
  • 4 (30:30) **From Hobby to Professional: The Pivot** - How Andrew Chen pushed Noah to take AppSumo seriously, leading to a 10x revenue jump.
  • 5 (31:21) **Stepping Back and Stepping In** - Noah's experience hiring a CEO, feeling unfulfilled, and then taking back the reins.
  • 6 (32:31) **The Power of Bootstrapping and Negative Working Capital** - A deep dive into AppSumo's bootstrapped model and why it works.
  • 7 (36:08) **Advice for the Bear Market** - Practical advice for entrepreneurs navigating a downturn.

+ Full timestamped outline available in the app

Show Notes

Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.”


►► Join our email list at http://trwih.com


SPECIAL THANKS TO OUR SPONSORS

►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)


Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.


►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.


Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room


THIS EPISODE

Noah Kagan: https://twitter.com/noahkagan

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/


FIND US ON SOCIAL

Twitter: https://twitter.com/_trwih

Instagram: https://www.instagram.com/_trwih

TikTok: https://www.tiktok.com/@_trwih

Web: https://trwih.com

Spotify: ht

The Startup Ideas Podcast