6 JUICY Startup Ideas For 2024, with legends Theo Tabah and Jordan Mix
December 21, 2023
AI Summary
5 min read6 JUICY Startup Ideas For 2024, with legends Theo Tabah and Jordan Mix
The Trust Framework That Underpins Everything
The episode opens with Theo Tabah laying out a deceptively simple framework that he says governs nearly every business interaction: "most things boil down to desired outcome plus trust." Understanding what someone wants and getting them to trust that you can deliver it is the core of sales, team-building, and customer relationships. Tabah breaks trust into "the three Cs": credibility, competency, and connection. Connection is the hardest to build quickly, but it's also the most differentiating — in a market where many people can match you on competency and credibility, connection is what makes you stand out. He illustrates this with a sales call where he spent the first several minutes talking basketball with a prospect before discussing business at all. The point: find a tether, any tether, and build from there.
Greg adds that content is "the salesperson that works for you 24/7" — a single recording reaches thousands of people who may later hire you while you're sleeping. Content builds internet trust at scale, so that when you enter a sales conversation, the prospect already knows who you are and what you've done.
The Battery Framework and Burnout
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What you'll learn
- 1 (00:01) **Intro & Setting the Stage** - Greg introduces the holiday episode with Theo and Jordan, framing it as a recap of 2023 lessons and startup ideas for 2024.
- 2 (01:45) **Theo's 2023 Takeaway: Desired Outcome + Trust** - Theo shares his core framework for building businesses: everything boils down to understanding a person's desired outcome and building trust.
- 3 (05:37) **Content as a Trust Multiplier** - Greg and Theo discuss how content acts as a 24/7 salesperson, building internet trust before a meeting even happens.
- 4 (08:11) **Jordan's 2023 Takeaway: Productized Partnerships** - Jordan shares the shift from transactional "productized services" to becoming a trusted advisor and partner.
- 5 (11:16) **The Story of How Jordan Joined Late Checkout** - Jordan recounts how he cold-DM'd Greg with a visual of his tweet, leading to a FaceTime call and a new partnership.
- 6 (16:51) **The Battery Framework** - Theo introduces the concept of "batteries" that get charged or drained by people, projects, and problems.
- 7 (20:33) **Scalable Consulting Through Education** - Jordan explains that courses and education are "scalable consulting," serving as a trust-building first touchpoint.
+ Full timestamped outline available in the app
Show Notes
Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix.
We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.
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FIND ME ON SOCIAL
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LINKS FOR THIS EPISODE
Theo’s socials:
X: https://twitter.com/TheoTabah
LinkedIn: https://www.linkedin.com/in/theotabah/
Jordan’s socials:
X: https://twitter.com/jrdnmix
TIMESTAMPS:
00:00 Intro
01:28 Why trust is the key to business success
08:44 Productized partnerships
11:40 How Greg and Jordan met on X
17:40 Finding out what fuels you
21:51 Scalable consulting
25:31 Greg’s biggest regret of 2023
30:16 First business idea: Locket for creators
37:42 Second business idea: Apple Vision Pro bars
45:10 Third business idea: A multi-industry fitness product
49:47 Fourth business ideas: Neighborhood work clubs
58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors
01:02:44 Sixth business idea: Right hand, assistance for solopreneurs
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