The Case for Moving Money and Life to Europe, and the Future of Podcast Ads

Scott Galloway has spent four years living in Europe, and he's hearing from more Americans than ever who are thinking about making the same move. The question from a listener named Wade gets at something specific: with American foreign policy alienating allies, Europe partnering with Canada and other "middle powers," and Europe loosening regulations while spending more on defense, does Galloway's old thesis still hold? That thesis being: the United States is the best place to make money, and Europe is the best place to spend it.

The Geographic Arbitrage Argument

Galloway doesn't abandon his thesis, but he does update it. For the first time since moving, he's hearing serious interest from people considering relocation. The calculation has shifted because of concrete policy changes. "Last month Trump imposed new 10 and 12.5 percent tariffs on goods from 60 trading partners, including the EU," Galloway says. "All that does is increase the cost of our products that we consume from Canada and shrink our market because they're not going to just lay down and play dead."