Scott Galloway Answers Your Questions on Resist and Unsubscribe
February 6, 2026
AI Summary
5 min read🎙️ The Speakers & Context
- The Format: Solo host Q&A session answering listener questions submitted via Reddit and email.
- The Key Players: Scott Galloway (Prof G), NYU Stern professor, serial entrepreneur, and podcaster. Credible due to his expertise in market dynamics, big tech economics, and consumer behavior—author of books like The Algebra of Happiness and frequent commentator on corporate strategy.
- The Vibe: Activist-pragmatic; blending sharp economic analysis with urgent calls to action against Trump policies.
🎣 The Executive Hook
- The "One Big Idea": In a market-idolatrous America, presidents like Trump only heed market signals—so consumers can wield outsized power by unsubscribing from big tech platforms, dinging subscription revenue growth that's baked into sky-high valuations and prompting CEOs to lobby the White House. This "resist and unsubscribe" campaign flips outrage into targeted economic pressure without requiring protests or job risks.
- Why It Matters: With the S&P up amid AI hype, Trump has "license" for aggressive policies like ICE deployments; a market wobble could force restraint, especially as big tech titans (30% of S&P weight) dominate his ear via Davos-style access.
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What you'll learn
- 1 (01:43) **Welcome to Office Hours: Resist & Unsubscribe Campaign**
- 2 (02:11) **Question 1: Boycotting Risks Recession Blame? (Kia Side6230)**
- 3 (05:27) **Question 2: How Could Resist & Unsubscribe Backfire?**
- 4 (09:19) **Question 3: Target Advertisers Instead of Consumers? (Cover My Leave)**
+ Full timestamped outline available in the app
Show Notes
Scott Galloway responds to listener questions about ‘Resist and Unsubscribe’ – a campaign built on the idea that economic pressure, not outrage, is the most effective lever for change.
He explains why subscription revenue matters more than advertising, where consumer boycotts could backfire, and what risks come with taking this approach.
Join us in the ‘Resist and Unsubscribe’ movement: https://www.resistandunsubscribe.com/
Want to be featured in a future episode? Send a voice recording to [email protected], or drop your question in the r/ScottGalloway subreddit.
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The Prof G Pod with Scott Galloway →