The Jefferson Fisher Podcast
The Jefferson Fisher Podcast

When Someone Insults You, Ask Them This

September 22, 2026

AI Summary

5 min read

When someone insults you, the natural instinct is to fire back with a sharper comeback or a defensive retort. But Jefferson Fisher, a trial attorney who has spent years questioning witnesses in depositions and cross-examinations, argues that the opposite move is far more powerful: ask a question. The best communicators, he says, are not the ones with the best answers but the ones who ask the best questions—because a response gives the other person something to fight against, while a question forces them to answer for themselves.

The Core Mechanism: Questions Stop Emotional Flooding

The psychological insight at the heart of Fisher’s approach is simple but underappreciated: when people are emotionally flooded—angry, defensive, or insulting—their logical brain is offline. If you respond to an insult with a counter-insult or a defense, you give them something to push against, which keeps the emotional spiral spinning. But if you ask a calm, logical question, their brain has to toggle into analytical mode. They have to pause, think, and retrieve information. “It’s hard for people when they’re emotionally flooded to answer logical questions,” Fisher explains. A question like “How so?” can short-circuit a heated exchange because the other person suddenly has to explain themselves rather than escalate.

Three Question Types for Insults and Conflict

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What you'll learn

  • 1 (00:00) **Why Questions Beat Comebacks** - Jefferson opens by reframing what makes a great communicator: not the best response, but the best question.
  • 2 (02:33) **Clarity Questions: The First Tool** - Introduction to clarity questions as the primary way to handle someone pushing against you.
  • 3 (04:29) **The Six Question Openers: What, How, When, Where, Who, Why** - Jefferson breaks down each opener and its specific function in conversation.
  • 4 (05:51) **The "Specifically or Generally" Tactic** - A deposition technique that forces the other person to commit to a level of detail.
  • 5 (06:48) **The Core Mechanism: Questions vs. Responses** - Jefferson explains why asking a question disarms conflict better than answering one.
  • 6 (08:23) **Process Questions with "How"** - Using "how" questions to make someone reflect on their own behavior.
  • 7 (09:18) **Questions of Intent: Revealing Motive** - Jefferson introduces the second category: questions that put the spotlight back on the other person's motive.

+ Full timestamped outline available in the app

Guests on this episode

Show Notes

The best communicators are not the ones with the fastest comeback. They are the ones who know which question to ask. In this episode, I break down how to ask better questions when someone is insulting, pushing against you, or trying to pull you into an argument.


I will show you how to use clarifying questions to slow a conversation down, questions of intent to put the focus back where it belongs, and no-oriented questions to make a request without creating more resistance. You will learn how to stop giving people something to fight against and start asking questions that lead to clearer, calmer conversations.


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