The Indicator from Planet Money
The Indicator from Planet Money

What does every business need but not every industry has?

September 29, 2026

AI Summary

5 min read

Every five years, a quiet but consequential bureaucratic event takes place: the updating of NAICS codes—the North American Industry Classification System. These six-digit codes are how the federal government categorizes every industry, from fishing (code 114) to mining (212). They underpin the Economic Census, Bureau of Labor Statistics data, and nearly $800 billion in federal contracts. But if your industry doesn't have a code, you're effectively invisible to the government's measurement tools. And getting a new code is a grueling, multi-year process that happens only once every five years.

The classification Olympics

The system dates back to the 1930s, when the Department of Commerce created standard industry classification codes to help measure the emerging concept of gross domestic product. By 1997, those codes were replaced by NAICS to keep up with new industries. As Georgetown University business reference librarian Jennifer C. explains, the codes allow for precise comparisons: a Walmart supercenter is classified differently from a grocery store or a department store, even though all three sell food. Without these distinctions, analysts can't make "apple to Apple comparisons" about industry growth.

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What you'll learn

  • 1 (00:06) **The Mystery: What Happens Every Five Years in Government Data?** - The episode opens with the question: what are NAICS codes and why does their revision matter?
  • 2 (02:33) **Setup: The Origin and Purpose of NAICS Codes** - A business reference librarian explains why these codes were created and how they work.
  • 3 (04:47) **The Problem: What Happens When an Industry Has No Code** - The case of the cannabis industry before 2022 shows the difficulty of measuring unclassified businesses.
  • 4 (06:34) **The Case Study: Emergency Restoration Industry's Struggle** - Darren Houdema of Piroclean explains why his industry desperately needs its own code.
  • 5 (07:44) **The Insurance Penalty: Why the Wrong Code Costs Money** - Darren reveals how misclassification drives up insurance costs for his business.
  • 6 (08:38) **The Rejection: The Industry's Application is Denied** - After a year of anticipation, the restoration industry learns it did not qualify for a code.
  • 7 (09:47) **The Contrast: Who Did Get a Code?** - The episode ends with a surprising winner in the NAICS revision process.

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Show Notes

What rhymes with "snakes" and helps the government classify economic activity? NAICS — or the North American Industry Classification System. These codes categorize every industry from artificial turf installation to zucchini farming. But they’re not exactly easy to get. Today we look at one business’ quest for a NAICS code and what makes them so valuable. 

Fact checking by Leyla Doss. 

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