The Game with Alex Hormozi
The Game with Alex Hormozi

we made 106M in 72 hours. | Ep 987

January 6, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Fly-on-the-wall documentary-style footage of a high-stakes book launch event, blending behind-the-scenes prep, team huddles, live sales training, and the live broadcast itself.
  • The Key Players:
    • Alex Hormozi: Entrepreneur behind Acquisition.com, launching his $100 Million Money Models book; famous for scaling businesses to $100M+ without a big brand, using raw skills documented in his book series.
    • Team (Christian, Shay, Alan, Layla, sales reps): Inner circle executing the chaos; showcase insane work ethic and culture.
  • The Vibe: Electrifying and intense—pure adrenaline from pre-launch panic to triumphant record-breaking, with motivational underdog energy.

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What you'll learn

  • 1 (00:01) **$100M Book Series Overview**
  • 2 (01:38) **Event Production Prep**
  • 3 (03:23) **Team Culture and Preparation**
  • 4 (05:02) **Guinness World Record Attempt**
  • 5 (06:05) **Sales Team Training**
  • 6 (09:51) **Pre-Launch Tech and Strategy Checks**
  • 7 (13:14) **Live Launch Event Begins**

+ Full timestamped outline available in the app

Show Notes

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? ⁠⁠Click here.⁠⁠

Follow Alex Hormozi’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

The Game with Alex Hormozi

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