The Game with Alex Hormozi
The Game with Alex Hormozi

The Mathematics of Business, Explained | Ep 990

January 13, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Solo presentation/monologue, like a live webinar or video talk with audience interaction via chat and polls.
  • The Key Players: Alex Hormozi, entrepreneur behind Acquisition.com (portfolio: $250M+ annual revenue), author of record-breaking book ($106M sales in 9 weeks, Guinness fastest-selling nonfiction). No guests; he's delivering high-energy business wisdom directly.
  • The Vibe: Educational and motivational with passionate rants, sarcasm, and hype—fun for entrepreneurs, intense on metrics, zero fluff.

🗝️ Key Themes & Topics

Alex shares 12 rules of thumb (ratios/metrics) from 14 years scaling businesses, to diagnose issues and allocate time. Focus: relationships between numbers like pricing/close rates, not absolutes. Entertainment peaks in math breakdowns, real-world math hacks, and fiery calls to action.

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What you'll learn

  • 1 (00:00) **Introduction and Credibility**
  • 2 (00:43) **Rule 1: Close Rates vs. Pricing**
  • 3 (04:49) **Rule 2: LTV to CAC Ratios**
  • 4 (16:38) **Rule 3: Rule of 100**
  • 5 (22:01) **Rule 4: Lead Response Time**
  • 6 (25:07) **Rule 5: 70% Calendar Utilization**
  • 7 (29:12) **Rule 6: 30-Day Payback Period**

+ Full timestamped outline available in the app

Show Notes

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? ⁠⁠Click here.⁠⁠

Follow Alex Hormozi’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

The Game with Alex Hormozi

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